Message Map

Author(s): Jennifer Waxman, Casey Murphy

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Organize the information needed to develop messaging related to a specific change action and prepare for questions anticipated to arise during the change initiative. Use the Message Map to:

  • Document key communication messaging related to change actions for specific audiences.
  • Answer questions based on the stage in which the change action falls.

Use this template to develop a tailored message campaign for each change action across different audiences.

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