This executive briefing presents a high-level overview of the importance of adopting social media in order to maximize the organization's online presence. This document includes:

  • A summary of the benefits and results of mastering social media.
  • McLean & Company insights.
  • Steps required to successfully build your HR social media strategy.

Use this briefing to make the case to your executives for building an HR social media strategy to leverage this essential recruiting and employer branding channel.

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