Employee Ambassador Program Guide

Author(s): Casey Murphy, Laura Ribadeneira

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Employee ambassador programs build upon the foundation of an organization’s HR social media strategy. To create a successful employee ambassador program use this guide to:

  • Align program expectations with social media strategy.
  • Identify the desired level of trust and transparency.
  • Select a program structure.
  • Recognize and reward employee ambassadors.

Use this guide to build an employee ambassador program that leverages the power of employee voice.

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