Use the Optimized Social Media Recruiting Plan Tool to document the following:

  • SMR objectives and initiatives, including the accountable team members, completion dates, success metrics, and required support.
  • The profile of the target audience(s) you intend to reach through social media.
  • The content that you will be sharing on social media for recruiting purposes.

Recording your social media recruiting efforts enables the tracking, evaluation, and optimization of your initiatives.

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