Employer Brand - Tools & Templates

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EVP Scorecard Use this tool to assess the strength of the proposed EVP statement with internal and external audiences.
Employee Value Proposition Workbook Drafting a strong EVP requires multiple steps and iteration. Use the Employee Value Proposition Workbook to plan for and document the outcomes of each step.
Case Studies: Uncover an Impactful Employee Value Proposition Refer to these case studies for examples of ways to uncover the employee value proposition.
Employer Brand Look Book Refer to this look book for examples of employer brands that creatively communicate their organization’s EVP.
Workshop: Uncover an Impactful Employee Value Proposition Use this workshop outline to complete a three-day workshop for the Uncover an Impactful Employee Value Proposition project.
Flexible Work Options Selection Tool Use this tool to assess and select the most feasible and valuable flexible work options for your organization.	2
Guide to Flexible Work for Managers and Employees Use this guide to prepare managers and employees for flexible work arrangements.	1
Social Media Metrics Tracking Tool Use this tool to evaluate social media efforts and identify areas for improvement in posted content and across media channels by recording key metrics performance.
Editorial Calendar Template Use this template to determine the type of content to be shared across social media platforms, assign content authors, and schedule content posts.	2
Social Media Primer Use this primer for information on popular, emerging and alternative social media platforms as well as background on social media management platforms (SMMPs).

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