What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
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Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Daniel W.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Jun 2024
Using the right tool for the right job
Likeliness to Recommend
What differentiates Semrush from other similar products?
I think the ease of use is what differentiates Semrush from other SEO products. I use Semrush on a daily basis and I enjoy being able to find the information I need quickly. Also, breaking down rankings to top 10, top 20, etc. is always a click away.
What is your favorite aspect of this product?
My favorite aspect is how easy it is to perform keyword research. From one screen, I can easily (and quickly) find volume, intent, SERP features, and more, from one screen. I can also find additional ideas using their keyword strategy builder. This is a newer tool, but it helps me to find different angles for the projects at hand.
What do you dislike most about this product?
I would prefer the local program/listing management tool to not be something that is charged by listing.
What recommendations would you give to someone considering this product?
Just like any tool in your SEO tool belt, it's all about using the right tool for the right job. SEM provides great ways to perform keyword research, quickly and efficiently. If you are not in the local space, Semrush may fit all of your SEO needs.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
- Less Caring
Jacek K.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Jun 2024
One of the top SEO tools, but pricey
Likeliness to Recommend
What differentiates Semrush from other similar products?
Very comprehensive tool
What is your favorite aspect of this product?
Variety of tools and good visibility of the areas that needs focusing on
What do you dislike most about this product?
Pricing is really high
What recommendations would you give to someone considering this product?
Great if you need one of the best SEO tools
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bridget G.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Jun 2024
The Most In-Depth SEO Tool I've Tried
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush takes a very technical approach to SEO, without any fluff or user-friendly interface. That means that there is a strong learning curve to the product - but it's worth it for the in-depth data you receive!
What is your favorite aspect of this product?
Easy to implement and highly customizable.
What do you dislike most about this product?
The technical focus of Semrush can sometimes make using the tool feel mundane. You have to get used to the barebones interface.
What recommendations would you give to someone considering this product?
If you're serious about all aspects of SEO, this tool is a great option! If you are a beginner or only need to cover the basics, another cheaper tool may be your best route.
Pros
- Efficient Service
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Slower Product Innovation
- Commodity Features