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Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Daniel W.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Using the right tool for the right job

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

I think the ease of use is what differentiates Semrush from other SEO products. I use Semrush on a daily basis and I enjoy being able to find the information I need quickly. Also, breaking down rankings to top 10, top 20, etc. is always a click away.

What is your favorite aspect of this product?

My favorite aspect is how easy it is to perform keyword research. From one screen, I can easily (and quickly) find volume, intent, SERP features, and more, from one screen. I can also find additional ideas using their keyword strategy builder. This is a newer tool, but it helps me to find different angles for the projects at hand.

What do you dislike most about this product?

I would prefer the local program/listing management tool to not be something that is charged by listing.

What recommendations would you give to someone considering this product?

Just like any tool in your SEO tool belt, it's all about using the right tool for the right job. SEM provides great ways to perform keyword research, quickly and efficiently. If you are not in the local space, Semrush may fit all of your SEO needs.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Less Effective Service
  • Less Caring

Jacek K.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

One of the top SEO tools, but pricey

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Very comprehensive tool

What is your favorite aspect of this product?

Variety of tools and good visibility of the areas that needs focusing on

What do you dislike most about this product?

Pricing is really high

What recommendations would you give to someone considering this product?

Great if you need one of the best SEO tools

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bridget G.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

The Most In-Depth SEO Tool I've Tried

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush takes a very technical approach to SEO, without any fluff or user-friendly interface. That means that there is a strong learning curve to the product - but it's worth it for the in-depth data you receive!

What is your favorite aspect of this product?

Easy to implement and highly customizable.

What do you dislike most about this product?

The technical focus of Semrush can sometimes make using the tool feel mundane. You have to get used to the barebones interface.

What recommendations would you give to someone considering this product?

If you're serious about all aspects of SEO, this tool is a great option! If you are a beginner or only need to cover the basics, another cheaper tool may be your best route.

Pros

  • Efficient Service
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements
  • Slower Product Innovation
  • Commodity Features

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