What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
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Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Wendy B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2021
Essential business tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
A useful tool box containing everything needed to maximise SEO and analyse competition
What is your favorite aspect of this product?
SEO tools - really useful for improving the website
What do you dislike most about this product?
Some of the tools don't work as well as they seem - for example toxic backlinks (very useful to highlight these of course and I do really like this tool) when you try to click through to contact the vendors and request removal, often the click-through from SEMrush lands on a truly toxic website where no contact info is given, so this seems misleading - the 'contact the vendor via this easy click' message hasn't worked in my experience.
What recommendations would you give to someone considering this product?
Do it! I would recommend SEMrush to anyone trying to optimise SEO (ie. all of us!)
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
HEATHER R.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2021
Good product, their product training is useful.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Their training platform
What is your favorite aspect of this product?
The reporting capabilities.
What do you dislike most about this product?
Too many options and sometimes not clear on why the option is beneficial. Not clear on what each option is useful for.
What recommendations would you give to someone considering this product?
Take the training that is offered.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Helps Innovate
Brandee S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2021
Well known leader
Likeliness to Recommend
What differentiates Semrush from other similar products?
Depth of competitive analysis
What is your favorite aspect of this product?
I know it well
What do you dislike most about this product?
Somewhat intimidating to new hires
What recommendations would you give to someone considering this product?
Start pilot on low cost version till adopted
Pros
- Unique Features
- Effective Service
- Performance Enhancing
- Client Friendly Policies
Cons
- Less Inspiring
- Less Respectful
- Under Delivered