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Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Wendy B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Essential business tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

A useful tool box containing everything needed to maximise SEO and analyse competition

What is your favorite aspect of this product?

SEO tools - really useful for improving the website

What do you dislike most about this product?

Some of the tools don't work as well as they seem - for example toxic backlinks (very useful to highlight these of course and I do really like this tool) when you try to click through to contact the vendors and request removal, often the click-through from SEMrush lands on a truly toxic website where no contact info is given, so this seems misleading - the 'contact the vendor via this easy click' message hasn't worked in my experience.

What recommendations would you give to someone considering this product?

Do it! I would recommend SEMrush to anyone trying to optimise SEO (ie. all of us!)

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation

HEATHER R.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Good product, their product training is useful.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Their training platform

What is your favorite aspect of this product?

The reporting capabilities.

What do you dislike most about this product?

Too many options and sometimes not clear on why the option is beneficial. Not clear on what each option is useful for.

What recommendations would you give to someone considering this product?

Take the training that is offered.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Helps Innovate

Brandee S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Well known leader

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Depth of competitive analysis

What is your favorite aspect of this product?

I know it well

What do you dislike most about this product?

Somewhat intimidating to new hires

What recommendations would you give to someone considering this product?

Start pilot on low cost version till adopted

Pros

  • Unique Features
  • Effective Service
  • Performance Enhancing
  • Client Friendly Policies

Cons

  • Less Inspiring
  • Less Respectful
  • Under Delivered

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