This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Anne H.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Strategy + Tracking at an Affordable Price

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

They make competitor tracking and local seo easy. New products like social posting and listing audits are incredibly beneficial for our small team too.

What is your favorite aspect of this product?

Keyword Research

What do you dislike most about this product?

Would love to get a more clear list of priorities for content or web improvements to help with local SEO. This would allow other team members who aren't as familiar with SEO be able to execute needed updates.

What recommendations would you give to someone considering this product?

Talk with the sales team about your goals so they can recommend the right tiers and features.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Roxy w.

  • Role: Operations
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2021

Well worth the money if you put the time into it

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Easy to use Great reports

What is your favorite aspect of this product?

The reports Keyword helper

What do you dislike most about this product?

The price

What recommendations would you give to someone considering this product?

Do some training so you can make the most of it to justify the price

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Client Friendly Policies

Norley T.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Excellent product, depth of features and tools

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Established reputation in SEO services, full range of tools available

What is your favorite aspect of this product?

Intuitive to use yet deep functionality as the learning curve progresses

What do you dislike most about this product?

Second-tier subscription to access Cannibalisation tools.

What recommendations would you give to someone considering this product?

Worth the money for site audit and keyword/backlink tracking

Pros

  • Enables Productivity
  • Respectful
  • Reliable
  • Performance Enhancing

Most Popular Semrush Comparisons