What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Alex D.
- Role: Operations
- Industry: Telecommunications
- Involvement: Initial Implementation
Submitted May 2021
Useful to investigate. Expensive full version
Likeliness to Recommend
What differentiates Semrush from other similar products?
Toxic backlinks, visibility
What is your favorite aspect of this product?
keyword magic tool, backlink audit, Domain overview
What do you dislike most about this product?
Extra cost to access to other tools
What recommendations would you give to someone considering this product?
It depends on the use. If your area is technical SEO is perfect. If is link building, not so much.
Pros
- Trustworthy
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Charges for Enhancements
- Under Delivered
Blake S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2021
Great product, easier to use than other tools
Likeliness to Recommend
What differentiates Semrush from other similar products?
UI is very clean, easy to use.
What is your favorite aspect of this product?
Ability to build a business case using it's data.
What do you dislike most about this product?
The pricing. It's competitive, but still an expensive tool for an internal resource, solo marketer
What recommendations would you give to someone considering this product?
Evaluate the big 2 tools (SEMRush and the other big one). Do their trials. I found SEMRush easier to use and it met all the criteria I needed for our SEO/Paid Ads strategy.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anne H.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2021
Strategy + Tracking at an Affordable Price
Likeliness to Recommend
What differentiates Semrush from other similar products?
They make competitor tracking and local seo easy. New products like social posting and listing audits are incredibly beneficial for our small team too.
What is your favorite aspect of this product?
Keyword Research
What do you dislike most about this product?
Would love to get a more clear list of priorities for content or web improvements to help with local SEO. This would allow other team members who aren't as familiar with SEO be able to execute needed updates.
What recommendations would you give to someone considering this product?
Talk with the sales team about your goals so they can recommend the right tiers and features.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity