This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Michael S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use and provodes an in deoth level of info

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Ease of access to info

What is your favorite aspect of this product?

Keyword research and competitor analysis

What do you dislike most about this product?

Price of the product

What recommendations would you give to someone considering this product?

Try and use it

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Cons

  • Commodity Features
  • Less Efficient Service
  • Vendor's Interest First

Alex D.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2021

Useful to investigate. Expensive full version

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Toxic backlinks, visibility

What is your favorite aspect of this product?

keyword magic tool, backlink audit, Domain overview

What do you dislike most about this product?

Extra cost to access to other tools

What recommendations would you give to someone considering this product?

It depends on the use. If your area is technical SEO is perfect. If is link building, not so much.

Pros

  • Trustworthy
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Cons

  • Charges for Enhancements
  • Under Delivered

Blake S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Great product, easier to use than other tools

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

UI is very clean, easy to use.

What is your favorite aspect of this product?

Ability to build a business case using it's data.

What do you dislike most about this product?

The pricing. It's competitive, but still an expensive tool for an internal resource, solo marketer

What recommendations would you give to someone considering this product?

Evaluate the big 2 tools (SEMRush and the other big one). Do their trials. I found SEMRush easier to use and it met all the criteria I needed for our SEO/Paid Ads strategy.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Semrush Comparisons