What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Joe S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2021
Robust product, + for Local SEO, - site audit
Likeliness to Recommend
What differentiates Semrush from other similar products?
Continues to add new features.
What is your favorite aspect of this product?
Local seo and seeing local rankings for vertical keyterms.
What do you dislike most about this product?
Site audits are hyperbolic at times and results in me explaining why some "issues" aren't really issues.
What recommendations would you give to someone considering this product?
Understand SEO and you can squeeze value, otherwise you'll probably just scare yourself from their reporting.
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Efficient Service
Cons
- Less Generous
- Under Delivered
Justin K.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2021
SEMrush is the best SEO software
Likeliness to Recommend
What differentiates Semrush from other similar products?
The level of time and attention they put into the software to make it the best choice in the market is admirable.
What is your favorite aspect of this product?
The competitive gap analysis
What do you dislike most about this product?
It was overwhelming at first to use.
What recommendations would you give to someone considering this product?
Keep with it, follow the tutorial videos.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Antonio B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2021
Outstanding
Likeliness to Recommend
What differentiates Semrush from other similar products?
Functionality
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Nothing applicable.
What recommendations would you give to someone considering this product?
Nothing applicable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing