What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
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Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Calvin C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2021
Great data integration; features lack uniqueness
Likeliness to Recommend
What differentiates Semrush from other similar products?
Good integration for Data Studio through Supermetrics, better than for other SEO tools I use.
What is your favorite aspect of this product?
An easy to use keyword research tool.
What do you dislike most about this product?
The site audit feature doesn't work well with our website. There's also a general lack of differentiation between the main features and other SEO tools.
What recommendations would you give to someone considering this product?
If you have the resources for multiple SEO tools, you can include Semrush in your arsenal. If you only have resources for one, I would go with another product, like Ahrefs.
Pros
- Respectful
- Acts with Integrity
- Security Protects
- Performance Enhancing
Steve B.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted May 2021
Great software to gain new insights!
Likeliness to Recommend
What differentiates Semrush from other similar products?
Ease of use, valuable data that's easy to capture and analyze
What is your favorite aspect of this product?
The keyword feature and the rankings 'tool'
What do you dislike most about this product?
Nothing really, I think you guys did a great job.
What recommendations would you give to someone considering this product?
Understand why you need it so you aren't disappointed when it doesn't potentially provide the answers to questions YOU aren't even sure of.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Lauren A.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2021
Easy to use but too expensive to keep ongoing
Likeliness to Recommend
What differentiates Semrush from other similar products?
The research aspect of getting new PPC campaigns up and running
What is your favorite aspect of this product?
The keyword research portion and the advertising research
What do you dislike most about this product?
The ongoing monthly price
What recommendations would you give to someone considering this product?
Make sure you have an ongoing plan to use it
Pros
- Reliable
- Enables Productivity
- Security Protects
- Performance Enhancing