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Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Calvin C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Great data integration; features lack uniqueness

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

Good integration for Data Studio through Supermetrics, better than for other SEO tools I use.

What is your favorite aspect of this product?

An easy to use keyword research tool.

What do you dislike most about this product?

The site audit feature doesn't work well with our website. There's also a general lack of differentiation between the main features and other SEO tools.

What recommendations would you give to someone considering this product?

If you have the resources for multiple SEO tools, you can include Semrush in your arsenal. If you only have resources for one, I would go with another product, like Ahrefs.

Pros

  • Respectful
  • Acts with Integrity
  • Security Protects
  • Performance Enhancing

Steve B.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Great software to gain new insights!

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Ease of use, valuable data that's easy to capture and analyze

What is your favorite aspect of this product?

The keyword feature and the rankings 'tool'

What do you dislike most about this product?

Nothing really, I think you guys did a great job.

What recommendations would you give to someone considering this product?

Understand why you need it so you aren't disappointed when it doesn't potentially provide the answers to questions YOU aren't even sure of.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Lauren A.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use but too expensive to keep ongoing

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The research aspect of getting new PPC campaigns up and running

What is your favorite aspect of this product?

The keyword research portion and the advertising research

What do you dislike most about this product?

The ongoing monthly price

What recommendations would you give to someone considering this product?

Make sure you have an ongoing plan to use it

Pros

  • Reliable
  • Enables Productivity
  • Security Protects
  • Performance Enhancing

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