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Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Abigail W.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Great Tool

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The ease of use and navigation in SEMRush sets it apart from its competitors. The SEO content optimization tool is a personal favorite.

What is your favorite aspect of this product?

Clear and easy-to-understand rank tracking, ongoing suggestions for performance improvement, solid insights.

What do you dislike most about this product?

I haven't run across anything I greatly dislike yet.

What recommendations would you give to someone considering this product?

Get a free trial and play around.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brittnie S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Love this product for competitor research.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Ease of use, breadth of reporting.

What is your favorite aspect of this product?

Keyword ideas for AdWords Campaigns, competitor spying.

What do you dislike most about this product?

Wish we could target on a state/county level vs national.

What recommendations would you give to someone considering this product?

Consider options for more localized research.

Pros

  • Client Friendly Policies
  • Altruistic
  • Performance Enhancing
  • Trustworthy

Katy C.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Love it, but pricey!

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Great Insights, all-in-one platform

What is your favorite aspect of this product?

Social Media Poster / Backlink Gap

What recommendations would you give to someone considering this product?

Go with pro version

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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