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Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

On-Page Tracker/Optimization

84

Analytics and Reporting

84

Auditing

83

Local SEO

81

Alerts

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

77

Semrush Reviews

Diane H.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

one of the most costly tools, but worth it for us!

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

its large array of features and functionality. Especially the competitor analysis is one tool we really value because they're constantly bidding against us and we want to keep track on our keyword rankings in comparison. SEMrush is very costly compared to other tools we've purchased across the company, and the limited seats restricts us from getting as many members as we want into the tool.

What is your favorite aspect of this product?

As I mentioned, the competitor analysis feature is really great. I think it offers a snapshot of where we sit and rank that's easily digestible for presenting to leadership or sharing progress. The ability to create customized dashboards at such granular details is also very useful for us.

What do you dislike most about this product?

We've renewed our product and plans many times, but our data still got wiped. We have tried to reach out to support team but have not heard back yet. We now have to reconnect and set up the customized dashboards again.... which is so frustrating!! Our admins were getting "Plan renewed successfully" and "Project data being deleted" emails at the same time, which is very annoying and confusing. We ended up losing all our work after a month of these confusing communications.

What recommendations would you give to someone considering this product?

I'd recommend the company to fully evaluate the needs of the team. Sem rush is very robust, but very pricey. Therefore a full vendor assessment is critical to make sure that you'll actually leverage and utilize all the features available instead of completing the same goals with a smaller but more affordable tool. I wasn't apart of our implementation or onboarding process, so I'm not sure if onboarding was well done, but it seems like most of the team could use more help and advice from Sem Rush project and customer teams!!

Pros

  • Unique Features
  • Enables Productivity
  • Security Protects
  • Performance Enhancing

Cons

  • Less Effective Service
  • Wastes Time
  • Less Reliable

Jorge G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2021

The product is easy to use, really helps.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

It is easier to understand, it doesn't require too much technical knowledge.

What is your favorite aspect of this product?

The design is easy to understand and I can move around easily even though it's my first time using the product.

What do you dislike most about this product?

The pricing.

What recommendations would you give to someone considering this product?

I would let them know that this is a great tool once they grow in business size. This wouldn't be ideal to have when you are a small business.

Pros

  • Caring
  • Reliable
  • Enables Productivity
  • Trustworthy

Kevin H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use and great analytics

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush provides competitive research and keyword analysis that has a profound impact on multiple channels including SEO, PPC, content strategy and social media to name a few.

What is your favorite aspect of this product?

The SEO toolkit is a game-changer for us that has helped our SEO, PPC and content strategy

What do you dislike most about this product?

There is a lot of information that is presented within the platform that it can sometimes be difficult to ascertain actionable outcomes out of it.

What recommendations would you give to someone considering this product?

Definitely give it a try and leverage their free trial to see its capabilities and if its a good fit for your business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

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