What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Initial Implementation
Submitted May 2021
Fantastic SEO Research Tool
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Diane H.
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2021
one of the most costly tools, but worth it for us!
Likeliness to Recommend
What differentiates Semrush from other similar products?
its large array of features and functionality. Especially the competitor analysis is one tool we really value because they're constantly bidding against us and we want to keep track on our keyword rankings in comparison. SEMrush is very costly compared to other tools we've purchased across the company, and the limited seats restricts us from getting as many members as we want into the tool.
What is your favorite aspect of this product?
As I mentioned, the competitor analysis feature is really great. I think it offers a snapshot of where we sit and rank that's easily digestible for presenting to leadership or sharing progress. The ability to create customized dashboards at such granular details is also very useful for us.
What do you dislike most about this product?
We've renewed our product and plans many times, but our data still got wiped. We have tried to reach out to support team but have not heard back yet. We now have to reconnect and set up the customized dashboards again.... which is so frustrating!! Our admins were getting "Plan renewed successfully" and "Project data being deleted" emails at the same time, which is very annoying and confusing. We ended up losing all our work after a month of these confusing communications.
What recommendations would you give to someone considering this product?
I'd recommend the company to fully evaluate the needs of the team. Sem rush is very robust, but very pricey. Therefore a full vendor assessment is critical to make sure that you'll actually leverage and utilize all the features available instead of completing the same goals with a smaller but more affordable tool. I wasn't apart of our implementation or onboarding process, so I'm not sure if onboarding was well done, but it seems like most of the team could use more help and advice from Sem Rush project and customer teams!!
Pros
- Unique Features
- Enables Productivity
- Security Protects
- Performance Enhancing
Cons
- Less Effective Service
- Wastes Time
- Less Reliable
Jorge G.
- Role: Information Technology
- Industry: Other
- Involvement: Initial Implementation
Submitted May 2021
The product is easy to use, really helps.
Likeliness to Recommend
What differentiates Semrush from other similar products?
It is easier to understand, it doesn't require too much technical knowledge.
What is your favorite aspect of this product?
The design is easy to understand and I can move around easily even though it's my first time using the product.
What do you dislike most about this product?
The pricing.
What recommendations would you give to someone considering this product?
I would let them know that this is a great tool once they grow in business size. This wouldn't be ideal to have when you are a small business.
Pros
- Caring
- Reliable
- Enables Productivity
- Trustworthy