What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
Analytics and Reporting
Auditing
On-Page Tracker/Optimization
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
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Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Juro M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2021
Ideal for SEO and social media.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Keyword research that is quick and to the point. The results are applicable to both Adwords and SEO. Because you know so much from the start, creating a website becomes easier. I'd like to explore the platform's social media features, but I haven't taken the plunge yet. The user interface's simplicity makes it very easy to use. This means that anyone who requires it can use it without having to go through extensive training. Certainly, the clear visualization of traffic is something that provides me with significant benefits. It is also very simple to add new accounts or domains. This makes it easier to observe other pages.
What is your favorite aspect of this product?
All of my analytics work can be done on a single platform: Google Analytics, Google Adwords, and SEO. - Much easier to use format that is updated more frequently than the competition. I've used AhREFS, moz.com, SpyFu, and other tools. This platform always appears to be superior for my requirements. I used to work in advertising and used them there as well. As a result, I've used it on both the client and agency sides. SEMrush provides a clear description of important KPIs in the advertising category, such as the number of keywords used, estimated costs, and estimated traffic.Because, as previously stated, there is a lack of proprietary data
What do you dislike most about this product?
The price for smaller businesses is non-negotiable. The price difference is insufficient for agencies with a large number of clients. Drift.com, a program I use, has a small business membership that allows for one user and a set number of logins per month. This is excellent for a growing company. You can really streamline things. I'm not a fan of Semrush's advertising. However, this only affects the software's marketing in relation to the paid version. (The advertising increased only after I used the tool.) It should be noted that the keyword search volume is based on a 12-month average, so seasonal keyword peaks (for example, Valentine's Day
What recommendations would you give to someone considering this product?
What I like best about Semrush is the sheer volume of data that can be analyzed with the tool. Semrush can be used to quickly and easily examine a domain in terms of keywords and backlinks. Organic performance data is available on the website's Internet. It is also very simple to find traffic information. Connecting to a social media account is a simple and intuitive process. Even inexperienced users will be able to use this tool. On the basis of an outside-in analysis, a rough assessment of the SEA performance of specific domains can be made. As a result, this category is ideal for competitor analysis or for all websites that lack first-par
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Alejandro R.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
"Easy to use and its functions are fantastic".
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is easy to use, versatile, and very effective at content optimization; it has a robust and functional toolset that allows you to accurately track competitors' SEO strategies and conduct in-depth keyword analysis; their customer service is exceptional; they are responsive and knowledgeable, and always available to help with any hiccups or questions that arise on the fly, just as importantly their pricing is reasonable for all the benefits they offer.
What is your favorite aspect of this product?
I think keyword research and analysis is great because it helps us to define the content we should target and write about to improve SEO and better understand our approach, and it also helps us to find the best opportunities in Google searches and other search engines.
What do you dislike most about this product?
To date, there is nothing we dislike about this tool; rather, we like how strong and sturdy it is. There are so many functions available in semrush to conduct various tasks that, while we may not utilize them all to their full potential, we are delighted with their usage.
What recommendations would you give to someone considering this product?
Semrush is a must-have tool for keyword research. It is easy to use and allows you to identify keyword gaps that can help identify content possibilities. I would suggest Semrush to anyone who wants to take their SEO techniques to the next level and improve their online visibility; the advantages are numerous.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2021
Best All Purpose SEO Tool.
Likeliness to Recommend
What differentiates Semrush from other similar products?
I have used SpyFU in earlier days and while comparing both the tools I realized that SpyFu is a competitive study tool, whereas Semrush is an all-purpose SEO tool. Another big flaw with SpyFu is that it only has two geo databases (United States's and United Kingdoma's) where as Semrush provides databases of 142 countries.
What is your favorite aspect of this product?
The auditing and link-building tools provided by SEMRush are outstanding. Aside from that, Keyword Magic Tool is the finest tool for grouping all of a campaign's keywords in one place. This is a unique feature not seen in any other tool.
What do you dislike most about this product?
You can't really rely on the Keyword Difficulty tool, and the user interface is a little clunky and not the most intuitive. Apart from these two, the pricing is slightly more than that of competitors.
What recommendations would you give to someone considering this product?
Everything can be viewed and understood in one platform, from backlink profile to website analysis, content to backlink and opportunity, and advertising research to brand monitoring. Semrush is a single-place repository for all the metrics needed to understand a website.
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Caring
Cons
- Vendor's Interest First
- Under Delivered