This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

Analytics and Reporting

84

Auditing

83

On-Page Tracker/Optimization

83

Local SEO

81

Alerts

79

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

78

Semrush Reviews

Matej K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use, amazing support, but a bit pricey.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Easy to use

What is your favorite aspect of this product?

Position tracking

What do you dislike most about this product?

Price and missing GA4 implementation.

What recommendations would you give to someone considering this product?

Compare all products and choose one that best fits your needs.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Charges for Enhancements
  • Less Generous
  • Leverages Incumbent Status

Manish Singh B.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Arelious J.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

An all-inclusive SEO analysis tool

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

In terms of search engine optimization, it is among the top tools I have used. As an added bonus, it's a great tool for developing purposeful articles centered on search terms that both people are actively using and that we're hoping to rank for. The tool's UI is its strongest point. It's considerably more aesthetically pleasing than its rivals, drawing your attention to where you need to go next and where you may find related features.

What is your favorite aspect of this product?

I can get anything I need from Semrush. Great keyword suggestions, an overview of where a website stands in the search engine results, and a content analysis that takes into account the competition—all in one convenient place. It is unusual to find a single program that allows you to develop a whole plan without resorting to any other applications.

What do you dislike most about this product?

Its high cost is, without a doubt, its main detriment. It's pricey in comparison to alternatives. While I do think it's money well spent, I recognize that many businesses just cannot afford this type of software.

What recommendations would you give to someone considering this product?

In addition, we need to provide content that is relevant to the industry we operate in by studying the practices of our peers and competitors and using these as benchmarks to learn what works and what doesn't. Learning from others' mistakes is useful, but using this instrument to help ourselves grow is crucial.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Most Popular Semrush Comparisons