What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSemrush Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Semrush.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
Translation missing: en.product_page.ratings.score 8.8
View Semrush in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.8
View Semrush in this category (opens in a new tab)
Competitive Intelligence
Translation missing: en.product_page.ratings.score 8.0
View Semrush in this category (opens in a new tab)
Semrush Reviews
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
That's Why Semrush Is So Cool
Likeliness to Recommend
What is your favorite aspect of this product?
In comparison to competing programs, SEMrush has many more useful functions. Just doing an audit of your site and researching keywords isn't enough. Customers and prospects will appreciate the personalized reports you may create for them. With the Google Docs-integrated writing helper, we've been able to save time and effort. As an added plus, we also make advantage of the platform's built-in functionality for sharing content across various social networking platforms. Also, I have begun making use of the premium Marketplace option. Almost all of the tools that marketers want are available in SEMrush.
What do you dislike most about this product?
It's a fantastic platform with a lot of features, but it takes some getting used to because the UI isn't that simple. Having to look for and learn the location of a feature that isn't immediately obvious is a time sink. As it has to adjust to the platform, it might be challenging for a first-time user. In conclusion, the interface is difficult to understand for a first-time user.
What recommendations would you give to someone considering this product?
Semrush is a fantastic tool for businesses who need assistance with managing their SEO clients' day-to-day operations. Their project management software is fantastic for businesses with many different clients. Yet, if a customer is only active during certain times of the year, there is no way to back up their work. For SEM customers, there are supplemental options like competition analysis and expanded Google Ads data. Anyone in need of a reliable SEO instrument have my highest recommendation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic tool for site audit, competitor audit
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
Matej K.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Easy to use, amazing support, but a bit pricey.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Easy to use
What is your favorite aspect of this product?
Position tracking
What do you dislike most about this product?
Price and missing GA4 implementation.
What recommendations would you give to someone considering this product?
Compare all products and choose one that best fits your needs.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Cons
- Charges for Enhancements
- Less Generous
- Leverages Incumbent Status