This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Semrush Logo Award Winner Product Badge
Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
8.8 /10
Semrush
8.8 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Search Engine Optimization category

Filter By

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
6% Neutral
91% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Reliable
  • Enables Productivity

Feature Ratings

Average 85

Keyword Research

89

Competition Analysis

88

Rank Tracking

86

Content Optimization

84

Backlink Tools

84

On-Page Tracker/Optimization

84

Analytics and Reporting

84

Auditing

83

Local SEO

81

Alerts

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

85

Breadth of Features

84

Quality of Features

84

Usability and Intuitiveness

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Availability and Quality of Training

78

Vendor Support

78

Ease of Customization

77

Semrush Reviews

Hanna P.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Loads of competitive insights, intuitive UI

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.

What is your favorite aspect of this product?

Keyword magic, competitive insights

What do you dislike most about this product?

Fall behind on features being rolled out

What recommendations would you give to someone considering this product?

Identify a clear platform owner who can stay on top of training and features

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Manoj K.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

One of the Best Keyword Research & Compt Analysis

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

1) Competition Analysis is better than others 2) Keyword Analysis takes lesser time

What is your favorite aspect of this product?

Competition Analysis & Easy Keyword Research

What do you dislike most about this product?

It's Pricey! Google Analytics is offering almost all this and more for free

What recommendations would you give to someone considering this product?

1) It's one of the best software's in the category. But wait...Many other competing players are offering this for free or at minimal price too...So do a cost benefit analysis before buying. 2) Being a Marketing software, whatever you read, watch or listen online...A lot of that is marketed stuff, as they are good at it. So, evaluate before you accept the information available online 3) If money is not a constraint. Don't wait. Go ahead, software is good, you'll not regret your choice.

Pros

  • Enables Productivity
  • Saves Time
  • Client Friendly Policies
  • Altruistic

Jenny H.

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Great tool!

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

It offers so much insight into how your websites are doing. The amount of data and information is incredible.

What is your favorite aspect of this product?

Can continually check how a website's ranking is and where to improve.

What do you dislike most about this product?

Sometimes it can be overwhelming to figure out where to find specific information.

What recommendations would you give to someone considering this product?

Would recommend if you're looking to improve your website ranking!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Most Popular Semrush Comparisons