What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
95 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Keyword Research
Competition Analysis
Rank Tracking
Content Optimization
Backlink Tools
On-Page Tracker/Optimization
Analytics and Reporting
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Website Analytics
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Customer Intelligence
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Competitive Intelligence
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Semrush Reviews
Vaibhav S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Tailored SEOs- think SEMRUSH
Likeliness to Recommend
What differentiates Semrush from other similar products?
- Better analytics - Ease of use - Keyword identification
What is your favorite aspect of this product?
It's inbuilt intelligence that gives the utmost accurate results.
What do you dislike most about this product?
The product is pretty expensive.
What recommendations would you give to someone considering this product?
If you think of optimizing your webpage with the most accurate analytics, go blind on SEMRUSH.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Aryan S.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2023
Most Powerful SEO and Marketing Tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for its comprehensive SEO and marketing insights, offering competitor reporting, robust keyword research, and accurate ranking tracking. While the Keyword Magic report's trend graph can be confusing, SEMRUSH excels in providing valuable data with a slight delay.
What is your favorite aspect of this product?
My favorite aspect is it's ability to swiftly generate SEO reports, provide daily Google SERP alerts, and streamline organic competition analysis, enhancing productivity in SEO projects.
What do you dislike most about this product?
One drawback is the confusing trend graph in the Keyword Magic report, and the data delay, often attributed to SEMRUSH's sources. Despite the Top Stories tracking feature's potential, it currently has errors that need improvement.
What recommendations would you give to someone considering this product?
For effective SEO and content marketing, Semrush is a valuable tool, offering quick SEO reports and daily Google SERP alerts. While it excels in SEO consulting and reports, improvements are needed in the On-Page SEO Checker and local SEO reporting for wider applicability.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
The go-to for competitor and keyword research.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Intuitive platform, great UX, fast delivery of data and insights.
What is your favorite aspect of this product?
The speed and simplicity of using it. The Magic Keyword tool, and an ability to view our competitors estimated marketing mix and spend.
What do you dislike most about this product?
How every additional module and user involves a charge. Sometimes, we just need light users for an occasional insight, but they are overzealous in locking it down to additional users.
What recommendations would you give to someone considering this product?
Add an AI component to the product, where you can ask SEM Rush questions in plain language, and have it produce the appropriate chart/data table.
Pros
- Security Protects
- Helps Innovate
- Continually Improving Product
- Performance Enhancing