
What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
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Since last award
79 Plan to Renew
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Since last award
75 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 79%
- Service Experience:
- 86%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Conversion Propensity Modeling
Recommended Best Action
Social Media Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews

Sonia I.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Dec 2022
Easy to start but you need to have it skills
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It a complete tool integrated with Salesforce for lead management
What is your favorite aspect of this product?
the capacity to connect with Salesfoce
What do you dislike most about this product?
the builder is not modern to design easyly a template
What recommendations would you give to someone considering this product?
very important to have IT Skills to manage the settings. Need to read regulary the documentation to be aware of the new's related to the tool
Pros
- Altruistic
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered

Dana M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
An excellent tool for automating campaigns
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The fantastic automation tool Pardot makes it possible for us to identify our most valuable customers and successfully target them with content catered to their needs. You might improve your sales funnel significantly with the help of this application, from lead generation to completing deals. If you already have the salesforce platform and have access to other tools and features, adding this is easier.
What is your favorite aspect of this product?
The ease of creating automated journeys and the precision of tracking user behavior. It offers strong cross-platform user activity tracking capabilities, and you may achieve good marketing by incorporating campaign tracking codes, forms, or form handlers. Full integration with the Salesforce platform. Once the platform is in place, further functionality is added. Combining information from various sources. They can link data to a specific contact and track their customer journey.
What do you dislike most about this product?
The classic and lightning user interfaces needed to be clearer. When we integrated it, a few screens were still in Classic. The initial installation ran into a small issue. The Pardot Campaigns vs. SFDC Campaigns are challenging for inexperienced users. But Sarcante was able to help escalate the problem and resolve it.
What recommendations would you give to someone considering this product?
We had access to every stage of the customer journey through Salesforce, from leads to sales through product installation. Overall, this application is strong on this platform. However, it needs a few crucial components that improve the user experience. Internal sales can be more effective by defining task settings for certain action users for distributed emails, such as thank you emails after events and large websites.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity

Arpit D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Well suited for use with Salesforce
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Its ease-of-use, simplicity, and breadth of features
What is your favorite aspect of this product?
The ability to setup campaigns and orchestration for workflow automation
What do you dislike most about this product?
It has limited reporting and analytics features. It also has lot of restrictions while setting up the integrations.
What recommendations would you give to someone considering this product?
Well suited for driving marketing automation to success. One can go for it without any hesitation.
Pros
- Trustworthy
- Efficient Service
- Fair
- Continually Improving Product