What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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73 Likeliness to Recommend
70 Plan to Renew
63 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+59 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Security Protects
- Fair
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
- Charges for Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Team Alerts
Artificial Intelligence / Machine Learning
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Salesforce Pardot Reviews
Tiffany S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2022
Very useful in all our campaigns
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
I honestly havent compared to to other tool, but I am happy with its capabilities
What is your favorite aspect of this product?
automation, took me a while to grasp, but worth the knowledge~
What do you dislike most about this product?
there are some user interface that can be improved, but overall its ok.
What recommendations would you give to someone considering this product?
yes, definitely
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Unique Features
Evelina C.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Oct 2022
Intuitive to use, great level of customization.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The features offered and the level of customization are satisfying.
What is your favorite aspect of this product?
The ease to build engagement flows that supports various drip campaigns.
What do you dislike most about this product?
The not so perfect synchronization with Google Ads.
What recommendations would you give to someone considering this product?
If you look for an intuitive, customized software for your marketing automation projects, this is the right one for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Hugo I.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2022
Easy to use and fantastic product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
This price is nice.
What is your favorite aspect of this product?
The usability is easy.
What do you dislike most about this product?
Requires a integration with another areas.
What recommendations would you give to someone considering this product?
The price is nice, so could be better.
Pros
- Effective Service
- Helps Innovate
- Continually Improving Product
- Reliable