What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
88 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Generation
Lead Distribution
Prospect Tracking
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
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Salesforce Pardot Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Fantastic product for tracking lead generation
Likeliness to Recommend
Pros
- Performance Enhancing
- Security Protects
- Helps Innovate
- Reliable
Alana R.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
"High performance product"
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Notable aspects include sophisticated lead scoring, dynamic content creation, a visual automation tool called Engagement Studio, and Salesforce Engage to empower sales teams.
What is your favorite aspect of this product?
Its seamless integration with Salesforce CRM and its custom features for B2B marketing
What do you dislike most about this product?
I have no negative points.
What recommendations would you give to someone considering this product?
The platform excels in providing comprehensive analytics, helping businesses streamline marketing, and enhance collaboration between sales and marketing teams within the Salesforce ecosystem.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Tanvi P.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Jan 2024
Great cloud based platform, with scalable insights
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Salesforce Pardot is a standard marketing automation platform that is easy to access due to its cloud based platform capability. This greatly removed the hurdle and obstructions one may face with on-premises automation softwares. Yes it did come with a bearing cost due to this, but from a bigger picture this was easy to scale. Only thing that would be great to see in upcoming upgrades is the ability of Pardot to be integrated with other platforms like Zoho or Hubspot. Also if it had little advanced reporting capabilities, it would surely help our Data Analytics and Data Science teams as well to get simple and easy to understand information.
What is your favorite aspect of this product?
Ability to give me direct and easy to interpret information about what's really going on, on my landing pages and social media post as digital touch-points. While its not designed keeping in mind needs of data analytics teams, its a pretty sophisticated and handy tool designed keeping marketers in mind.
What do you dislike most about this product?
Its only limited to getting campaign based behavioural insights only from Salesforce. Also a little bit more flexibility with pricing would have been great to switch between other short term plans!
What recommendations would you give to someone considering this product?
To have real-time integrations with other platforms and software tools. Our team could not create custom reports to track ROI firsthand.
Pros
- Continually Improving Product
- Reliable
- Security Protects
- Helps Innovate