
What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
Down
1
Since last award
79 Plan to Renew
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1
Since last award
75 Satisfaction of Cost Relative to Value
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1
Since last award
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 75%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 79%
- Service Experience:
- 86%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Conversion Propensity Modeling
Recommended Best Action
Social Media Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews

Alfredo S.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Sep 2023
Fantastic product to automate your marketing email
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Task automation and efficiency for repetitive marketing emailing/campaigns Facilitates customer engagement
What is your favorite aspect of this product?
It helps you a lot in your daily/weekly tasks.
What do you dislike most about this product?
Sales Force is expensive.
What recommendations would you give to someone considering this product?
If you have repetitive email campaigns and you have an extensive budget in your organization, this tool is amazing.
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
- Less Effective Service
- Less Caring
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Aug 2023
Excellent product. Increased customer satisfaction
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
Cons
- Under Delivered

Kareem R.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2025
Good but doesn't stand out amongst the crowd.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Integration with Salesforce is by far the biggest factor of purchase. It flows effortlessly without added integrations.
What is your favorite aspect of this product?
How easy I can see CRM activities within the profile and build automations based off of that.
What do you dislike most about this product?
Cost and being just slightly different enough from Marketing Cloud to have to purchase
What recommendations would you give to someone considering this product?
Look at a holistic system. Hubspot comes to mind.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing