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Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.6 /10
CX Score
7.7 /10
Category
Salesforce Pardot
7.6 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

Down 1
Since last award

79 Plan to Renew

Down 1
Since last award

75 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
83%
Negotiation and Contract:
75%
Conflict Resolution:
83%
Strategy & Innovation:
79%
Service Experience:
86%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

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5% Negative
7% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 77

Opportunity Pipeline Tracking

82

Email Marketing Automation

81

Marketing Asset Management

78

Marketing Project Management

78

Customer Journey Modelling

77

Marketing Analytics

76

Mobile Marketing Management

75

Conversion Propensity Modeling

75

Recommended Best Action

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Ease of Data Integration

77

Quality of Features

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

76

Business Value Created

75

Usability and Intuitiveness

75

Breadth of Features

73

Product Strategy and Rate of Improvement

72

Vendor Support

71

Ease of Customization

69

Salesforce Pardot Reviews

Alfredo S.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Fantastic product to automate your marketing email

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Task automation and efficiency for repetitive marketing emailing/campaigns Facilitates customer engagement

What is your favorite aspect of this product?

It helps you a lot in your daily/weekly tasks.

What do you dislike most about this product?

Sales Force is expensive.

What recommendations would you give to someone considering this product?

If you have repetitive email campaigns and you have an extensive budget in your organization, this tool is amazing.

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Caring
  • Role: Operations
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

Excellent product. Increased customer satisfaction

Likeliness to Recommend

10 /10

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

Cons

  • Under Delivered

Kareem R.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Good but doesn't stand out amongst the crowd.

Likeliness to Recommend

6 /10

What differentiates Salesforce Pardot from other similar products?

Integration with Salesforce is by far the biggest factor of purchase. It flows effortlessly without added integrations.

What is your favorite aspect of this product?

How easy I can see CRM activities within the profile and build automations based off of that.

What do you dislike most about this product?

Cost and being just slightly different enough from Marketing Cloud to have to purchase

What recommendations would you give to someone considering this product?

Look at a holistic system. Hubspot comes to mind.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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