What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Master Data Management
Multivariant Testing
SMS Marketing
Customer Journey Modelling
Marketing Analytics
Marketing Project Management
Email Marketing Automation
Marketing Asset Management
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
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MoEngage Reviews
GAURAV K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Sep 2024
Amazing Customer Engagement Tool
Likeliness to Recommend
What differentiates MoEngage from other similar products?
The pricing and customer support is what makes MoEngage different from other similar vendors. The support team ready to help you with any specific specification you want on the tool or you are not able to understand any process. The pricing of their product is according to your business needs so need not worry about over paying.
What is your favorite aspect of this product?
My favorite part is that I was able to manage and optimize multi-channel campaigns like SMS, Voice Calls, Emails, Push Notifications & WhatsApp at a single place. Cherry on the cake was that I was able to make automated campaigns according to my app events which made my life very easier.
What do you dislike most about this product?
Maybe they can add more vendors for WhatsApp and Voice Calling as there are very less options available to us.
What recommendations would you give to someone considering this product?
The product has wide range of capabilities which will help you understand your complex flow of your customers on your platforms. This tool will give new life to your marketing team for growth and explore new ways to convert users into customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Akshit G.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
Must Have for Customer Engagement
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has better and advanced features in comparison to its competitors
What is your favorite aspect of this product?
RFM Segmentation Analysis
What do you dislike most about this product?
The pricing is high in comparison to others
What recommendations would you give to someone considering this product?
Try MoEngage with other competitors and decide on features and costing accordingly
Pros
- Efficient Service
- Effective Service
- Continually Improving Product
- Enables Productivity
Cons
- Less Generous
- Less Friendly Negotiation
- Under Delivered
Tanvi P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Great scalability but linear learning curve
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Attribution analytics that helps us deep dive more into customer propensity
What is your favorite aspect of this product?
Target multiple channels at the same time.
What do you dislike most about this product?
Some specific use cases were not possible to implement given the fact that there were some technicalities that were out of scope.
What recommendations would you give to someone considering this product?
Its a bit difficult to get started using the tool but once you get used to it, you can work on exciting ideas to engage with your users and understand their behaviour
Pros
- Caring
- Helps Innovate
- Reliable
- Enables Productivity