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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

682 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

Mobile Optimized

Auto-Responders

A/B Testing

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

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Marketing Automation - B2B

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Mailchimp Reviews

António P.

Role: C-Level
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2023

Quality and easy to use, but can become expensive

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The wide range of quality features and user-friendly interface. It also has a strong brand presence in the market, which can be a factor for some users.

What is your favorite aspect of this product?

Its user-friendly interface. I find it very easy to use, which makes it simple for me to manage my clients' email marketing campaigns. It's also pleasurable to use in terms of UX.

What do you dislike most about this product?

The only thing I dislike about Mailchimp is its cost. While it does offer quality features, it can be quite expensive for some users, especially small businesses or individuals.

What recommendations would you give to someone considering this product?

Make sure to evaluate your email marketing needs and compare them to the features offered. Mailchimp can be expensive, so make sure to consider if the cost fits within your budget in the near future. It has a user-friendly interface, which makes it easy to use, but consider if it fits your level of technical knowledge.

Pros

Continually Improving Product
Reliable
Unique Features
Includes Product Enhancements

Tiffany W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy to use software!

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Simple to use to differentiating marketplaces.

What is your favorite aspect of this product?

Cost friendly and easy to use.

What do you dislike most about this product?

Limited amount of lists.

What recommendations would you give to someone considering this product?

The product is intuitive. Familiarize yourself with the software and it'll get easier to use.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Justin W.

Role: Information Technology
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Mail Chimp is a great and simple tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Much easier to use

What is your favorite aspect of this product?

The vendors

What do you dislike most about this product?

Too simple sometimes

What recommendations would you give to someone considering this product?

Just try it for free

Pros

Performance Enhancing
Unique Features
Respectful
Altruistic

How We Deliver

Events

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

94 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

António P.

Quality and easy to use, but can become expensive

Likeliness to Recommend

Pros

Tiffany W.

Easy to use software!

Likeliness to Recommend

Pros

Justin W.

Mail Chimp is a great and simple tool

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Contact Database

Basic Reporting and Analytics

Mobile Optimized

Auto-Responders

A/B Testing

Segmentation

SPAM Compliance

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support