What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Jaione d.
- Role: Consultant
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Simplicity in daily email marketing management
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
- Simple interface - Ease of implementation with other tools - Adaptability to the type of industry - Good support - Cost-effective compared to other tools
What is your favorite aspect of this product?
The simplicity of use allows people with no programming knowledge to use it.
What do you dislike most about this product?
The marketing automation part is underdeveloped, they could look at how to get more out of it
What recommendations would you give to someone considering this product?
If you need more advanced features buy the free version, and if you need more advanced features buy the paid version.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
David H.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2022
easy to use and great for newsletters
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think the biggest difference between Mailchimp and others is how easy it is to use. The interface is excellent and I think most people with a basic grasp of computer programs will be able to get a suitable newletter up and running without much trouble. If you just need a straight newsletter, without segmentation, it's a nice way to do it.
What is your favorite aspect of this product?
I like the interface as easy of use. It's also a big company, so people trust signing up for a newsletter hosted on Mailchimp, because they know they can get off of a newsletter hosted on Mailchimp, if needed.
What do you dislike most about this product?
No dislikes for me. It does what I need it to do.
What recommendations would you give to someone considering this product?
If you just need a basic newsletter, Mailchimp does this well. If you need more advanced segmentation and tracking, there may be better options.
Pros
- Reliable
- Helps Innovate
- Enables Productivity
- Continually Improving Product
Jason C.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2022
Easy to create campaigns and engage with customers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp's ease of use and clean look of the platform make it easy to get up to speed, and show someone else how to create campaigns.
What is your favorite aspect of this product?
They have many templates to choose from or the user can create templates and save them on the system.
What do you dislike most about this product?
I don't like that you cannot unsubscribe a user from receiving all emails from my company. I instead need to add that user to the unsubscribe list of all campaigns.
What recommendations would you give to someone considering this product?
There is no phone customer support, only chat, but I've found that to suffice. They can quickly edit campaigns and get into your screen to see what's going on.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
