What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Sukhpreet K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2022
Great Email & SMS Marketing tool,easy & intuitive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
CLV (Customer Lifetime value) is awesome to check the customer behavior and easy to create mail, manage contacts and much more. Integration, automation and reporting is wonderful.
What is your favorite aspect of this product?
Get an overview of insights and market behavior, can filter the leads or conversions, divide audience as per interest
What do you dislike most about this product?
Adding a new person and sending the old emails is quite difficult, layouts can be more customized
What recommendations would you give to someone considering this product?
Winning Email Marketing platform with great features. It's truly simple to create campaigns and segment audiences, see analytics and share solid reporting with clients.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Effective Service
Cons
- Less Productive
- Charges for Enhancements
Lindsay P.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Efficient email transfuse platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The platform has great templates. With MailChimp I easily manage blog emails.
What is your favorite aspect of this product?
It so easy for me to compose and save emails as well as integrate with other platforms such as Google for posting.
What do you dislike most about this product?
The templates should be more customized.
What recommendations would you give to someone considering this product?
MailChimp is a great platform to concider.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Alexander A.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Best alternative for automatic email usage
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The first impression with Mailchimp is very favorable due to the short response time of their support team. The automatic bulk emailing feature is free and intuitive and leaves an excellent return on investment with new customers.
What is your favorite aspect of this product?
The functionality of Mailchimp is spectacular, since it allows us to communicate with our customers in a massive and fluid way, but at the same time from the email address that you have at the time configured so that it is not filtered as spam mail. Thanks to Mailchimp I have had a higher conversion rate in recent months and the open rate each month is much higher. Mailchimp is awesome and easy to use.
What do you dislike most about this product?
At the beginning it takes some time to get used to all the options and features Mailchimp offers you, the learning curve is really short compared to other similar products and there is always an excellent support team behind to present us the support we need.
What recommendations would you give to someone considering this product?
Mailchimp is a great tool, I have been using the free view for a few months now and it has been a great experience. I was able to track click through rates and opens on my emails along with any other great tracking tool that any email marketer would have to run in their daily email business.
Pros
- Helps Innovate
- Inspires Innovation
- Caring
- Respectful
