What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Mahi N.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
A great affordable tool for startups!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
You can easily integrate with other tools, easy to use and has the basic features needed for start ups , cost effective and flexible pricing plans based on the contacts/ database you have.
What is your favorite aspect of this product?
The hassle free designs, ready made templates and examples to choose from, give us inspirations for our campaigns
What do you dislike most about this product?
Support is not really available when you are on the free plan
What recommendations would you give to someone considering this product?
Amazing for startups , small organizations and teams in marketing.
Pros
- Effective Service
- Saves Time
- Efficient Service
- Caring
Luis J.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Mailchimp to expand your email marketing!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We work with a complete email marketing system with multichannel support. Called Mailchimp. Which provides us with a fairly large and customizable email templates (collection of designs), the best analytics, a large number of API connectors and a user interface that is easy to explore and use.
What is your favorite aspect of this product?
It allows us to store all my creative assets: images, files, documents, etc. in my Mailchimp account, it is worth noting its extensive library of pre-built email styles, it is very easy to use along with its engagement analytics.
What do you dislike most about this product?
Its billing system is really complex which is designed in such a way that it leaves you in doubt regarding money. the functionality of merging tags. It mostly ends up not working. It has no affiliate marketing links with which you could generate additional passive income.
What recommendations would you give to someone considering this product?
We like the ease that Mailchimp gives us and the free level to get started as a small business we recommend that you check out their extensive library of pre-built email styles to get the best out of it, while creating your marketing campaigns with their easy to extend process.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
Elizabeth M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2022
ideal email solution with improvements needed.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Powerful integration with third party software solutions, which i think is unmatched by any other email marketing provider.
What is your favorite aspect of this product?
professionally designed email templates which are perfectly optimized for mobile devices. This is key because our insights shows that majority of our sales prospects and customers access our email newsletters from their mobile devices.
What do you dislike most about this product?
Mailchimp insights around our email marketing campaigns are not in real time or customizable.
What recommendations would you give to someone considering this product?
Mailchimps powerful integration allows for creating and perfecting internal workflows for achieving effective email marketing campaigns. This is a key reason to use Mailchimp.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
