This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Alexander H.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Mailchimp is the ideal software for marketing camp

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

We use this software for the whole process of creating, monitoring and analyzing the email marketing campaigns we do. I like it because it is very complete, we don't miss any details. The data provided are very accurate and give us details of emails opened, clicks generated, interactions of potential customers and many more tools.

What is your favorite aspect of this product?

I like that the platform itself allows you to create the entire email design and even has templates that help you design eye-catching emails that capture the attention of customers. It also has a calendar where we can schedule the mailings automatically, as well as monitor each step of the campaign.

What do you dislike most about this product?

I would like their templates to be a little more varied and personalized, so that we can easily modify them and adapt them to our graphic line. The cost of the software can be a little high, compared to similar programs, but Mailchimp has many more tools that make it superior, despite its price.

What recommendations would you give to someone considering this product?

This is a software that we highly recommend, as it has helped our organization to improve the results of our email marketing campaigns, in addition to the fact that we have been able to correct the mistakes we made and change it. The fact that we can closely monitor the whole process of the campaigns, ensures us to know the funnels and solve them.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Respectful

Gabriela G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Effective mass emails

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The contact distribution options, as it allows us to have a specific order and generate groups with specific labels to better segment our email campaigns.

What is your favorite aspect of this product?

What I like most about Mailchimp is the excellent data handling capabilities. I can easily move user information from one database to another based on the information we need to send.

What do you dislike most about this product?

Perhaps what I like least about this software is the high amount of its price in its contact plans.

What recommendations would you give to someone considering this product?

It is very easy to use, you can segment your target audience and obtain analytics that will allow you to achieve your goals. Today digital marketing could not be fully understood or applied without a tool like this. Try the free plan first.

Pros

  • Enables Productivity
  • Unique Features
  • Respectful
  • Fair

Louis J.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Handy to use and less costly

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The massive power of Mailchimp is that it is handy to use and less costly for everyone. With this bendy and sturdy campaign builder, I found it very simple to sketch such spectacular and attractive campaigns without extra effort and quickly get linked with our audience, and enhance sales and leads at a remarkable rate in a shorter length of time.

What is your favorite aspect of this product?

Especially I admire its documentation, it is something that needs awards. Its documentation is ample of healthful and useful information not only thoroughly describes how to make its full benefit but additionally furnishes us with a sturdy email marketing approach and recommendations for profitable campaigns. With its flexible e-mail advertising templates and spontaneous email builder, it's now really convenient to send emails that without a doubt click.

What do you dislike most about this product?

For me when I construct newsletters, it is a little challenging to modify. If the email is being despatched out to an outlook user it does now exhibit like in the Mailchimp preview. I have reached out to the MailChimp customer provider and used to be once knowledgeable that this is a recognized issue and they advocate I hire a third-party code creator to modify the HTML code lines for our desires.

What recommendations would you give to someone considering this product?

For all advertising and marketing companies and challenges we face in marketing, MailChimp is the only player, I do not trust any other marketing tool that can operate and deal like this. It has its working fashion and standards making it ultimately practical for the companies and income teams to work in their ways, how they love. I wholeheartedly recommend MailChimp.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular Mailchimp Comparisons