What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Jarold M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Achieves the best results in marketing campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
We use this software to create and automate our marketing campaigns, both by email and social networks. It is a very useful tool because it allows us to perform tasks automatically, such as scheduling the launch of a campaign on a certain date, plus we can also configure the system to send automatic welcome emails to our new customers.
What is your favorite aspect of this product?
I like that it has all the tools for a complete marketing campaign. It has a WYSIWYG editor where we can create designs for the campaign without the need for another program. It also has a spam blocking tool, which ensures that the emails sent do not reach the junk mail box. It also allows us to monitor and track the behavior of the campaign in general and the acceptance of our customers to it, such as tracking behavior and clicks.
What do you dislike most about this product?
We were using the free version and could not use the program to make text message campaigns and when we switched to the paid version, we expected to have this service and we have not yet been able to enjoy it, because configuring it is complicated and we have not gotten any response from their technical support.
What recommendations would you give to someone considering this product?
This is a very useful software for a successful email marketing campaign. Our success rate has increased considerably and we are very satisfied with the program. Although we have had some inconveniences, it has certainly been much more successful than the inconveniences we have had, that is why we recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Laiken H.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Fantastic Software for Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
This is the easiest email marketing software to use. Moreover, it is more reliable compared to other similar products.
What is your favorite aspect of this product?
Mailchimp is highly affordable. Mailchimp makes email marketing easy and fast. The support team of Mailchimp is so reliable.
What do you dislike most about this product?
Every aspect about Mailchimp works very well for us.
What recommendations would you give to someone considering this product?
This email marketing software will help you reach more customers. Mailchimp will be affordable and easy to use for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tomas E.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Nov 2022
NICE FOR STARTING
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is really nice for small business that are not in need of any incredible and expensive email automation system.
What is your favorite aspect of this product?
Easy to use and really competitive price.
What do you dislike most about this product?
It in not the best for big amount of automations.
What recommendations would you give to someone considering this product?
It is maybe the best as he first email automation sistem.
Pros
- Continually Improving Product
- Unique Features
- Includes Product Enhancements
- Security Protects
