What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Angel W.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Mailchimp The best digital marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easily integrates with any CMS to automate the registration of new subscribers. Allows you to track users who have been interested in the information sent and create segmentation lists. It has many features that until recently were only available in much larger customer management platforms; For email software, there is more competition, with Prestashop, it integrates very easily, something that the other tools, it is not so simple. It is a good email tool and one of the most used for this and other issues.
What is your favorite aspect of this product?
It has many advantages, such as order confirmation emails or abandoned cart reminder, journeys of registered customers, etc.. The panel is quite functional and usually gives good scores so as not to fall into spam. What I liked most about this software is that it offers a wide range of possibilities to personalize emails, to create automation campaigns and also has a lot of resources that you can use in the free plan.
What do you dislike most about this product?
There are some features that don't work as well as they should and need improvement. Sometimes with so many functions, it is difficult to locate all of them for someone who is trying to get started. Also keep in mind that for large bases, it can be a somewhat expensive alternative. There are also occasions where Mailchimp offers an integration with an online store, but when there is a problem with this integration, there is no support.
What recommendations would you give to someone considering this product?
The ease of segmenting subscribers into different lists according to the needs and the different options for sending newsletters and emails with many elaborate templates. Ease of customization. In general it has been very positive. However, if you want to get the most out of it, you must have a person in charge of this task because it takes a lot of time to configure the campaigns properly if it is done manually. Mailchimp is undoubtedly the largest and most robust platform for what has to do with Mail Marketing. It has many options and what I like the most is that since it is so popular, many programs have the integration developed.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Davide P.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
Quick onboarding without scaling program
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to use the first times
What is your favorite aspect of this product?
Quick onboarding
What do you dislike most about this product?
Lack of customizations
What recommendations would you give to someone considering this product?
Only for small business
Pros
- Client Friendly Policies
- Altruistic
- Friendly Negotiation
- Security Protects
Cons
- Commodity Features
- Less Respectful
- Slower Product Innovation
Eliana J.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2022
Mailchimp is a Worthwhile Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The ease of use of Mailchimp makes it a worthwhile software. It makes email marketing smooth, which helps us keep in contact with our customers. It also has a unique interface.
What is your favorite aspect of this product?
Mailchimp is easy to customize. I can easily automate emails using Mailchimp. Additionally, Mailchimp's support team is so reliable.
What do you dislike most about this product?
There is nothing to dislike about Mailchimp. Its features are all impressive.
What recommendations would you give to someone considering this product?
This tool will improve your marketing efforts, hence, helping you to reach more customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
