What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Auto-Responders
A/B Testing
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Katherine R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
I love Mailchimp! It's an incredible tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Compared to the competition, Mailchimp stands out for its user-friendly interface and robust audience segmentation capabilities. The wide range of customizable templates and strong integration with multiple platforms make Mailchimp my preferred choice for efficient email marketing campaign management. Its focus on intelligent automation and detailed metric tracking also distinguishes it as a versatile and powerful tool for optimizing results and maximizing audience engagement.
What is your favorite aspect of this product?
I'm delighted with Mailchimp. What I like the most is how easy it is to create personalized emails and how quickly I can send informative content to my subscribers. Its intuitive interface and efficient customization tools have significantly streamlined my email marketing processes. An essential tool for any effective marketing strategy!
What do you dislike most about this product?
Mailchimp is a tool that has no downsides in my experience. It has become an essential cornerstone in my daily work. The user-friendliness, the multiple features, and its reliability make it my preferred choice for all my email marketing needs. I highly recommend Mailchimp to anyone looking for a comprehensive and effective solution for their marketing strategies.
What recommendations would you give to someone considering this product?
I highly recommend Mailchimp for its user-friendly interface and cost-effective approach to creating email templates. It is an ideal solution for those who want to stay in touch with their subscribers without breaking the bank. With Mailchimp, I have found a quick and effective way to maintain constant and meaningful communication with my audience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eduardo R.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Powerful and intuitive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its intuitive and easy-to-navigate user interface makes it easy to create and manage email marketing campaigns even for users without technical experience. Additionally, it offers a generous free version that is ideal for small businesses or entrepreneurs just starting out.
What is your favorite aspect of this product?
I love how you can set up workflows that send emails based on user interaction, such as responses to previous emails, purchases made, or even special dates like birthdays.
What do you dislike most about this product?
As my database grows, so does the cost significantly, which can be a challenge for small businesses or growing businesses with limited budgets. Additionally, some of the templates and design tools can be a bit rigid, limiting the ability to fully customize the look of the emails.
What recommendations would you give to someone considering this product?
Check if the features and limitations of the free version of Mailchimp align with the size and needs of your subscriber list. Determine if the premium features justify the cost for your business as your list grows.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Yatharth G.
- Role: Operations
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Nov 2023
Flawless tool for marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is perfect tool for sales team and data analysis team to understand graphs generated by surveys and polls . It also helps you to customize email template and send bulk emails with promotions .
What is your favorite aspect of this product?
I like dynamic , ease in custom templates with animation effects to attract customer . It also provides data of email open , forwaded and responded which helps marketing team to understand market interest on emails
What do you dislike most about this product?
Pricing needs to be restructured , its a perfect marketing support tool but pricing factors is unfair
What recommendations would you give to someone considering this product?
Shall be used for startups , mid size company for marketing and understand customer needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing