What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Manvir S.
- Role: C-Level
- Industry: Entertainment
- Involvement: End User of Application
Submitted Jan 2023
The best emailing software
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has a super easy interface and it is very flexible. The best thing is it does not require technical knowledge.
What is your favorite aspect of this product?
I like the dashboard of the product. Also. since no technical knowledge is required and yet so much customization is possible. So it has a great interface.
What do you dislike most about this product?
The demerit is the fact that it cannot tag people as per current status like opened. unsubscribed etc in the contact list.
What recommendations would you give to someone considering this product?
It is a great tool for a start up specially. The free version is also a delight.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Michael A.
- Role: Information Technology
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Dec 2022
Easy to use excellence at economical expense
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of use and effectiveness and economical price point
What is your favorite aspect of this product?
Ease of efficient use
What do you dislike most about this product?
Greater facilitation of integrations with other data sources could prove valuable
What recommendations would you give to someone considering this product?
Involve / include key stakeholders in the decision process particularly value adding end users.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arvin A.
- Role: C-Level
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great for small businesses!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Honestly I liked MailChimp for the simple features. I was not bogged down with useless(for my purpose) features. Anything I did not want to engage in was not thrown in my face constantly like other products.
What is your favorite aspect of this product?
Simplicity of features. Not having a constant reminder that I'm not "upgrading" to plans that I simply do not need.
What do you dislike most about this product?
Honestly I cant think of anything in the moment. I haven't had any issues but then again I'm using very basic features.
What recommendations would you give to someone considering this product?
Great to use if you are just starting off. Especially if you are a small business owner learning how to market to your client base. Great for testing, and then once you outgrow the basic plan it'll be easy to migrate to a different service though I would just stay with Mailchimp.
Pros
- Trustworthy
- Respectful
- Efficient Service
- Effective Service
Cons
- Charges for Enhancements
- Leverages Incumbent Status
- Slower Product Innovation
