What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Corrine G.
- Role: Consultant
- Industry: Apparel
- Involvement: End User of Application
Submitted Jan 2023
Great Product, Needs Some Minor Fixes
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I love the templates and how easy it is to use. The layout of the page is also really easy to use and has a friendly feel to it.
What is your favorite aspect of this product?
I do love the templates and how easy it is to test an email.
What do you dislike most about this product?
The sizing feature is difficult to use at times.
What recommendations would you give to someone considering this product?
It's a great product to have for mass emails but you will still probably need editing software to get things perfect.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Fons J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Email marketing has become fun with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The email marketing and automation program is called Mailchimp. With the help of cutting-edge marketing technology, dependable customer service, motivational content, and our data-driven advice, it enables businesses all over the world to start, develop, and expand their operations. It is simpler and more time-effective to be able to use a single piece of software for the entire process.
What is your favorite aspect of this product?
I appreciate that I can create marketing campaigns on Mailchimp and then send them out. I also like that it is quite reasonable when compared to other email marketing tools and that you can start using it for free if you are on a tight budget. Mailchimp offers a free plan that includes their built-in review generator and presenting page builder and allows you accessibility to the overwhelming bulk of available devices.
What do you dislike most about this product?
The only feature that has ever bothered me is the bulk email marketing function. When I sent mass emails at once, the recipient's mail box occasionally mistook them for spam or automated messages because they had the same information.
What recommendations would you give to someone considering this product?
We use Mailchimp mainly to deliver automated marketing messages in the shape of newsletter emails to existing clients and potential consumers. Our target audience can now receive marketing emails that are very relevant to them thanks to features like Mailchimp's automation tool.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Samantha H.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jan 2023
Easily Trusted Email Platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is widely known and has good delivery success into people's inboxes rather than spam folders. We specifically benefit from the templates and structure that Mailchimp provides for our email campaigns. Thank you for being so customizable!
What is your favorite aspect of this product?
How customizable the templates are and that we can have confidence that people will see and like the emails we send.
What do you dislike most about this product?
Sometimes editing can take a while when we are trying to customize an email template, but overall its been a good experience with this platform.
What recommendations would you give to someone considering this product?
I recommend taking advantage of the data Mailchimp provides when it comes to the success of an email and implementing that into your processes.
Pros
- Effective Service
- Saves Time
- Client Friendly Policies
- Fair
