What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Willis P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2023
Easy to use, convenient pricing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The customization of the email templates is the most flexible and easy to use in the market
What is your favorite aspect of this product?
The template engine for customizing a great diversity of email templates to different audiences and connecting the tool to a wide variety of email clients
What do you dislike most about this product?
The marketing campaign features are quite good, but has some room for improvements compare to other options in the market
What recommendations would you give to someone considering this product?
If you require a powerful and customizable tool to manage your marketing campaigns by email, this is a great product to do it. Consider all of your communication channels to select the best tool to reach your clients and measure your business metrics with precision
Pros
- Acts with Integrity
- Security Protects
- Helps Innovate
- Continually Improving Product
Venkatesh R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Sep 2023
Great Email Marketing Tool!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
In Build Website build for the Emails
What is your favorite aspect of this product?
Analytics and Creative assistant
What do you dislike most about this product?
No more dislikes in this tool
What recommendations would you give to someone considering this product?
If you are new to Email marketing? This tool gives you a clear picture of how Email Marketing works.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anshul R.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Sep 2023
fantastic easy to use user friendly
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
mproved Deliverability: Tools and guidance to improve email deliverability rates and inbox placement. Content Management: More robust content management capabilities, including easier image and file hosting. Mobile Optimization: Additional tools for optimizing emails for mobile devices and ensuring responsive design. Security Features: Enhanced security measures to protect against phishing and data breaches.
What do you dislike most about this product?
ricing: Many users found Mailchimp's pricing to be a bit on the higher side, especially as their email list size grew or when they needed more advanced features. Some users felt that the pricing tiers did not offer enough flexibility for smaller businesses. Limited A/B Testing: Users reported that Mailchimp's A/B testing capabilities were somewhat limited compared to some other email marketing platforms.
What recommendations would you give to someone considering this product?
Assess Needs: Understand your email marketing requirements and budget. Check Pricing: Review Mailchimp's pricing and compare it with alternatives. Free Trial: Use Mailchimp's free trial to test its features. Templates and Design: Ensure customizable templates match your branding. List Management: Evaluate ease of list management and segmentation.
Pros
- Continually Improving Product
- Caring
- Helps Innovate
- Reliable
