This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Katherine R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

I love Mailchimp! It's an incredible tool.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Compared to the competition, Mailchimp stands out for its user-friendly interface and robust audience segmentation capabilities. The wide range of customizable templates and strong integration with multiple platforms make Mailchimp my preferred choice for efficient email marketing campaign management. Its focus on intelligent automation and detailed metric tracking also distinguishes it as a versatile and powerful tool for optimizing results and maximizing audience engagement.

What is your favorite aspect of this product?

I'm delighted with Mailchimp. What I like the most is how easy it is to create personalized emails and how quickly I can send informative content to my subscribers. Its intuitive interface and efficient customization tools have significantly streamlined my email marketing processes. An essential tool for any effective marketing strategy!

What do you dislike most about this product?

Mailchimp is a tool that has no downsides in my experience. It has become an essential cornerstone in my daily work. The user-friendliness, the multiple features, and its reliability make it my preferred choice for all my email marketing needs. I highly recommend Mailchimp to anyone looking for a comprehensive and effective solution for their marketing strategies.

What recommendations would you give to someone considering this product?

I highly recommend Mailchimp for its user-friendly interface and cost-effective approach to creating email templates. It is an ideal solution for those who want to stay in touch with their subscribers without breaking the bank. With Mailchimp, I have found a quick and effective way to maintain constant and meaningful communication with my audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Yatharth G.

  • Role: Operations
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Flawless tool for marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is perfect tool for sales team and data analysis team to understand graphs generated by surveys and polls . It also helps you to customize email template and send bulk emails with promotions .

What is your favorite aspect of this product?

I like dynamic , ease in custom templates with animation effects to attract customer . It also provides data of email open , forwaded and responded which helps marketing team to understand market interest on emails

What do you dislike most about this product?

Pricing needs to be restructured , its a perfect marketing support tool but pricing factors is unfair

What recommendations would you give to someone considering this product?

Shall be used for startups , mid size company for marketing and understand customer needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Enrica M.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

once you learn how to use it, it gives you a lot

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

don't know other similar software

What is your favorite aspect of this product?

a clear interface and UX

What do you dislike most about this product?

maybe sometimes a little complicated

What recommendations would you give to someone considering this product?

It's a must for who wants to explode the potential of email marketing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons