What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Takunda A. M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Intuitive to use with good guides
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Email segmentation, automation, reporting, and analytics
What is your favorite aspect of this product?
The interface is very intuitive
What do you dislike most about this product?
Mailchimp's customer support can sometimes be slow to respond to inquiries.
What recommendations would you give to someone considering this product?
Start with the free plan and see if it's the right fit for your business.
Pros
- Trustworthy
- Reliable
- Enables Productivity
- Fair
Cons
- Charges for Enhancements
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Real-time behavior data to convert more customers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
One of the main features that differentiates Mailchimp from other similar products is its free forever plan. This plan lets you use a cut-down version of Mailchimp indefinitely, as long as your list remains under 500 records in size.
What is your favorite aspect of this product?
My favorite aspect of this product is its email marketing features. Mailchimp has a powerful email marketing tool with smart automation features. You can create and send beautiful newsletters with drag-and-drop editor, or choose from hundreds of templates. You can also segment your audience, personalize your messages, and test different versions with A/B testing.
What do you dislike most about this product?
thing I dislike about this product is its lack of personalization. Mailchimp does not offer much flexibility in terms of customizing your email campaigns. You can only use basic merge tags to insert your contacts’ names, locations, or other fields.
What recommendations would you give to someone considering this product?
Compare the different pricing plans and features to find the best fit for your budget and goals. The paid plans range from $13 to $955 per month, depending on the number of contacts and the level of functionality you want. You can also get discounts if you pay upfront for 1 or 2 years of service
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
Eduardo R.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Powerful and intuitive
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Its intuitive and easy-to-navigate user interface makes it easy to create and manage email marketing campaigns even for users without technical experience. Additionally, it offers a generous free version that is ideal for small businesses or entrepreneurs just starting out.
What is your favorite aspect of this product?
I love how you can set up workflows that send emails based on user interaction, such as responses to previous emails, purchases made, or even special dates like birthdays.
What do you dislike most about this product?
As my database grows, so does the cost significantly, which can be a challenge for small businesses or growing businesses with limited budgets. Additionally, some of the templates and design tools can be a bit rigid, limiting the ability to fully customize the look of the emails.
What recommendations would you give to someone considering this product?
Check if the features and limitations of the free version of Mailchimp align with the size and needs of your subscriber list. Determine if the premium features justify the cost for your business as your list grows.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
