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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Kartik S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

1 of the best Email Marketing tool I've ever used!

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Amount of features and their quality provided by MailChimp are really really appreciable, I'm using it from past few years on e-commerce website it really helped in improving ROI. We can easily create email campaigns, manage and track them.

What is your favorite aspect of this product?

Creating workflows are really easy and the contact directory feature is really awesome and easy to manage. It really helps in improving product marketing and most importantly we can automate marketing campaigns through workflow.

What do you dislike most about this product?

As of now I don't see any drawbacks or Feedback in the platform, really loving MailChimp.

What recommendations would you give to someone considering this product?

MailChimp is the one of the best platform to get started with for email marketing campaigns and automatig them, anyone can easily integrate them with them e-commerce or services store. It will help you in improving your ROI and increasing business value.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Salma S.

  • Role: Human Resources
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Robust Emailing, any day, anytime

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

The platform's AI-driven features, like suggested send times, set it apart in optimizing campaign effectiveness

What is your favorite aspect of this product?

The drag-and-drop email builder is my favorite feature. It empowers even non-designers to create visually appealing and responsive email campaigns effortlessly

What do you dislike most about this product?

Introducing more advanced personalization options, such as dynamic content blocks based on user behavior, could take Mailchimp's customization capabilities to the next level.

What recommendations would you give to someone considering this product?

Leverage Mailchimp's extensive knowledge base and community forums. The wealth of resources can empower users to explore advanced features and troubleshoot issues effectively.

Pros

  • Caring
  • Saves Time
  • Performance Enhancing
  • Enables Productivity

prateek b.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Amazing Popular but costly for bloggers

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchip is most popular, integration, feature everything is top notch. Almost every CMS plugin has compatibility with mailchip. Email marketing, automation, lists, everything under one roof, its amazing.

What is your favorite aspect of this product?

Everything is under one roof, no need to go and use any other product for the features missing in MailChimp, because nothing is missing. In just two weeks, my personal blog newsletter list were full, due to its intuitive newsletter plugin and almost 100 % success rate of saving lists. marketing email campaign feature is also very adaptable and intuitive, easy to use.

What recommendations would you give to someone considering this product?

Cost! Its the only thing that can be a deal breaker for beginners and specially freelancer or bloggers. Consider finding free alternatives like Mautic.

Pros

  • Reliable
  • Security Protects
  • Trustworthy
  • Efficient Service

Cons

  • Less Generous
  • Charges for Enhancements
  • Leverages Incumbent Status

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