This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Larry C.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to use and provides a free plan to start

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Provides a free plan and lets you upgrade as needed.

What is your favorite aspect of this product?

As above, lets you sign up for free. Many other software products only provide a free trial period. With Mailchimp, you can use the free plan for as long as you need it and still have access to a wide range of features.

What do you dislike most about this product?

Mailchimp has raised its prices and cut back on features for the free plan compared to a few years ago.

What recommendations would you give to someone considering this product?

I would recommend Mailchimp as a great way to start off building an email list.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate
  • Reliable

Travon M.

  • Role: Information Technology
  • Industry: Electronics
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

A step above the rest!

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In my research of finding a software for personalized email marketing campaigns, mailchimp stood out to me for its ease of use and user friendly interface/reporting

What is your favorite aspect of this product?

My favorite aspect of mailchimp is the dashboards. They have everything I need and easy to set up.

What do you dislike most about this product?

There are some limitations that I feel should be included in the free plan such as the amount of templates

What recommendations would you give to someone considering this product?

I would tell someone that mailchimp is a step above the rest when it comes to being a easy to use email marketing campaign platform

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Sudipta M.

  • Role: Operations
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Great software but needs a bit of improvement!

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

A breadth of features facilitating marketing campaigns, dynamic content, and newsletters.

What is your favorite aspect of this product?

A lot of email templates are available for Newsletter development.

What do you dislike most about this product?

The HTML block doesn't provide a responsive UI/UX design once you write it. Not compatible with the mobile version.

What recommendations would you give to someone considering this product?

Check the features available with the software before taking the subscription. And, analyze those features to see if they are aligned with the organizational requirements.

Pros

  • Caring
  • Respectful
  • Acts with Integrity
  • Helps Innovate

Most Popular Mailchimp Comparisons