What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Luule M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Cheap pricing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The pricing of the software is less expensive compared to other service providers
What is your favorite aspect of this product?
I like the customer care team, they are responsive through the live chat I also like the easier integration with other tools like Zendesk which helps us to collect contacts from Zendesk once a clients contacts us
What do you dislike most about this product?
They have strict rules to finance industry as most email campaigns fails to be approved
What recommendations would you give to someone considering this product?
It is cheap and easier to use compared to other tools
Pros
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
- Reliable
Maria K.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Mailchimp's Friendliest Features
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has carved its niche with its user-friendly interface. Simplicity and ease of use, especially for beginners, set it apart
What do you dislike most about this product?
Mailchimp's design flexibility is a bit constrained. While it's excellent for quick and straightforward campaigns, if you're looking to create intricate, highly customized emails, you might find yourself hitting some creative walls
What recommendations would you give to someone considering this product?
If your email campaigns require complex, out-of-the-box designs, it might be worth exploring additional design software to complement Mailchimp's functionality.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Helps Innovate
Soren E.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Feb 2024
Best in class for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
One of Mailchimp's strengths lies in its intuitive and user-friendly interface. It caters to users with varying levels of technical expertise, making it accessible to both beginners and experienced marketers. The drag-and-drop email builder, customizable templates, and straightforward navigation contribute to a seamless user experience.
What is your favorite aspect of this product?
While many platforms focus solely on email marketing, Mailchimp extends its offerings to a more comprehensive marketing platform. Users can leverage features like social media advertising, landing page creation, postcards, and more, all within the Mailchimp ecosystem. This integrated approach simplifies marketing efforts by consolidating various tools into a single platform.
What recommendations would you give to someone considering this product?
Before making a decision, it's essential for businesses to assess their specific needs, budget constraints, and desired features. Many platforms offer free trials, so businesses can experiment and determine which platform aligns best with their unique requirements before committing to a long-term solution.
Pros
- Reliable
- Fair
- Acts with Integrity
- Generous Negotitation
