What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Raghu M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Email marketing easy with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Has the campaign manager feature which allows me to know which campaign got more clicks and more email opens compared to other campaigns.
What is your favorite aspect of this product?
I like the custom coded and pre-inbuilt email templates that are easy to use with a drag and drop campaign builder making email designing more user friend even when you do not have enough skills to use the solution
What do you dislike most about this product?
The tool is not scalable enough since pricing is based on the number of emails you have, the larger the contact list, the more expensive the tool becomes and I wish they should charge usage per month to favor even smaller businesses
What recommendations would you give to someone considering this product?
Yes, I would recommend mail chimp because it is easy and a professional email marketing tool
Pros
- Performance Enhancing
- Efficient Service
- Caring
- Fair
Soumaya M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Some features do not work well
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has got a lot of templates that one can use to create a good looking email marketing campaigns and supports a lot of integrations compared to other email marketing tools on the market
What is your favorite aspect of this product?
I like the schedule rule for email where you can schedule an email campaign to be sent at a desired time hence saving a lot of time and resources, the new integrated AI makes campaigns suggestions and keywords so easy at no extra cost
What do you dislike most about this product?
The pricing of the software becomes too expensive when your contact list grows since they would price depending on the size of the contact list you have, also some components like HTML codes, and custom code you embed in the email campaign footer do not appear working in the email and yet it would work in the preview of Mailchimp
What recommendations would you give to someone considering this product?
Basically I would recommend the tool
Pros
- Helps Innovate
- Efficient Service
- Respectful
- Altruistic
Zethi B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Apr 2024
Easy to use email marketing tool.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp's drag and drop email builder makes it an easy software to use for most people. This is very important within most organisations as it reduces the amount of resources and time expended towards training staffs to use software tools. On the operational side, Mailchimps AI ( artificial intelligence ) capabilities are a sight to behold, and my team has leveraged this part of MailChimp to tackle manual marketing tasks such as content optimization and generating actionable insights from email campaign data..
What is your favorite aspect of this product?
I love the visually appealing templates that MailChimp provides to users on default. These templates run into hundreds and are so good to the extent, that we have on a few occasions launched email campaigns without needing to build our own templates from scratch.
What do you dislike most about this product?
No provision for managing affiliate marketing campaigns and lacklustre marketing campaign automation features.
What recommendations would you give to someone considering this product?
MailChimp does not provide strong marketing automation qualities, thus has to be used alongside a third party email campaign automation tool for full effectiveness.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
