What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Josh E.
- Role: C-Level
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Apr 2024
The standard for digital email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The usability and features within the platform.
What is your favorite aspect of this product?
The analytics that are created from an email campaign.
What do you dislike most about this product?
It's not super mobile friendly. A better user experience on the web.
What recommendations would you give to someone considering this product?
If you need a platform with many features at a very reasonable price/contact, Mailchimp is your platform!
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Prateek B.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Apr 2024
Great but Costly
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is a well-known platform recognized for its reliability and versatility. It seamlessly integrates with popular platforms like Magento, WordPress, and others, ensuring smooth operation across various ecosystems. With a wide variety of features such as email marketing campaigns, automation workflows, audience segmentation, and detailed analytics, Mailchimp empowers businesses to engage their audience effectively and drive growth. Its user-friendly interface and extensive support make it a top choice for businesses seeking robust email marketing solutions.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its comprehensive feature set and wide range of integrations, which rival those of platforms like WordPress and others. With Mailchimp, you have access to all the tools you need for effective email marketing, from creating campaigns to analyzing performance. Its seamless integration with various platforms ensures smooth operation and maximizes its utility for businesses of all sizes.
What do you dislike most about this product?
Mailchimp's pricing structure can be a challenge, particularly for businesses with growing subscriber lists, as the free version only supports up to 500 subscribers. This limitation may not be suitable for those with budget constraints or ambitious growth plans.
What recommendations would you give to someone considering this product?
Given our budget constraints, we're exploring alternatives like Mautic (which is open source) or Zoho. Both offer competitive features at more affordable prices. Before transitioning, carefully assess their suitability, including features, integrations, and support. Also, consider factors like migration ease and potential workflow adjustments.If budget is not a constraint, then go for Mailchimp.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Dennis J.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2024
Amazing product
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very easy to use.
What is your favorite aspect of this product?
The free version will give you a lot of aspects already.
What do you dislike most about this product?
For e-commerce there are better options.
What recommendations would you give to someone considering this product?
I would recommend trying this and Klaviyo and compare them, to see what you like most. For ecommerce, klaviyo is a lot better though.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
