Mailchimp Customer Reviews 2025 | Email Marketing

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Translation missing: en.product_page.ratings.score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Kirithikaa S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Marketing made easier

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp enables our team to send out bulk campaign mails at the same time with the content tailored to the preference of each customer or client

What is your favorite aspect of this product?

The mailing can be automated completely to send out reminders and other relevant mails to boost customer engagement

What do you dislike most about this product?

Lesser known mailing applications don't handle the mails from the tool well and gets broken

What recommendations would you give to someone considering this product?

A good tool to automate the mail marketing strategy and increase audience base significantly

Pros

Helps Innovate
Reliable
Enables Productivity
Unique Features

Ankita S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Intuitive and reliable marketing tool

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

How easy it is to create campaigns and data segmentation.

What is your favorite aspect of this product?

Can create Landing pages and emails without any coding knowledge.

What do you dislike most about this product?

Data segmentations are available based on explicit data points.

What recommendations would you give to someone considering this product?

An amazing tool with easy UI. Can create a landing page without coding knowledge. Good for small marketing teams

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Kathleen W.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

in comparison with other platforms of the same caliber has many advantages, it comes with a system of plans that adapt to the user depending on the needs they have, in my case I adapted to the paid plan because I have to send a lot of emails in mass, for campaigns and have a greater reach to my customers, has a dashboard enough to use, and there are tutorials on YouTube that can help, you can use it for free but has its limitations, I consider it with respect to other platforms one of the most popular and used.

What is your favorite aspect of this product?

The dashboard has a lot to do with one of the features I enjoy the most (Mailchimp uses color sparingly and mainly to draw attention strategically), but it's clean and very easy to understand, plus the fact that I can send a lot of emails in bulk during the day, I have three main options: create and send a campaign, create (or import) a list or start building an audience (with signup forms). Once started, this is replaced by a dashboard that shows recent campaign activity, list growth and a news feed of recent events.

What do you dislike most about this product?

the support area, is not very good actually provide very little service, for any concern is difficult to communicate with them, and give a solution or answer to any problem you have, so it is important to take into account the YouTube tutorials that are many and to be oriented reading about the platform and its features to use it.

What recommendations would you give to someone considering this product?

My recommendation is very good, it has all the necessary features to perform an email marketing, it is indispensable for any advertising campaign, very good for all businesses that have to do with advertising, it is very popular and does not have many requirements to be used.

Pros

Performance Enhancing
Enables Productivity
Reliable
Unique Features

How We Deliver

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

1 Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kirithikaa S.

Marketing made easier

Likeliness to Recommend

Pros

Ankita S.

Intuitive and reliable marketing tool

Likeliness to Recommend

Pros

Kathleen W.

Email Marketing

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Brevo

Title

1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support