What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Deepanshu C.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2021
Mailchimp Review
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The thing that makes Mailchimp different from other similar products in the market is its usability. It is very easy to use and learn. It also gives a free tier so small businesses and freelancers can use this to get a boost. You can choose from a set of templates which makes implementation much easier.
What is your favorite aspect of this product?
My favorite aspect of this product is the price point. And the availability of templates.
What do you dislike most about this product?
The only thing that I dislike is that many mail services have flagged Mailchimp so mails end up going in the spam folder. But this is not the case with every mail service.
What recommendations would you give to someone considering this product?
Yes, I would definitely recommend this to everyone considering it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sanjay K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Initial Implementation
Submitted Jan 2021
Efficient for business marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The interface is really simple and with all the functions for users to work comfortably.
What is your favorite aspect of this product?
Designing marketing campaigns with such a high level of professionalism
What do you dislike most about this product?
Mailchimp lacks the function that allows people to make a thorough analysis of whether the mail marketing campaign is succeeding or not.
What recommendations would you give to someone considering this product?
I recommend it because it has different packages of its service that are ideal for different marketing needs, mailchimp is synonymous with guarantee and quality.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tory R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2021
Good Email Marketing Platform.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is similar to other email marketing platforms but differentiates itself with an easy to use interface and comparatively lower pricing than competitors.
What is your favorite aspect of this product?
Mailchimp is a good email marketing platform with a plethora of features that allow you to hit your target audience. The ability to segment lists allows me to hit the correct email distribution list. The available templates allow you to easily customize and create aesthetic pleasing emails.
What do you dislike most about this product?
I dislike that the reporting and analytics features aren't extremely robust. They aren't very comprehensive and Mailchimp doesn't allow you to download detailed reports. Mailchimp often doesn't allow you to access certain features without upgrading which can be frustrating.
What recommendations would you give to someone considering this product?
I'd recommend watching a couple of tutorials before diving into the platform! It's definitely simple and easy to use, yet informing yourself of the breadth of features helps you create more dynamic email content.
Pros
- Client Friendly Policies
- Generous Negotitation
- Enables Productivity
- Trustworthy
