This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)
Mailchimp Logo
Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Sara B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Achieve goals with an all-in-one platform.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp is a very consistent software to manage large amounts of advertising campaigns, its system is capable of supporting many campaigns simultaneously. One of the differences that I have noticed between MailChimp and similar platforms is that MailChimp offers me a much more complete service, it allows me to automate the campaign delivery system and at the same time it allows me to generate advertising, manage all the marketing of my business area. and makes sure that all my advertising is shown to really interested people. MailChimp allows me to manage all the marketing of my company, not only allows me to create campaigns.

What is your favorite aspect of this product?

One of the things that I like the most about MailChimp is that it allows me to know exactly the traffic and the number of clients that I have obtained through the various means. MailChimp gives me details in statistical form, where I can know how many clients and how much traffic my campaigns sent on social networks and also via email have generated. This is an incredible function, because I can know how much of the public accesses my social networks and my campaigns, in addition, with MailChimp I can also know which client has opened the campaign email that we have sent.

What do you dislike most about this product?

One of the main problems in MailChimp is that its price can be very high for some companies, MailChimp is not made for everyone, it is expensive software and this causes the ROI to take longer to be noticeable. I did not like the prices that MailChimp has, I consider that it has very good benefits regarding Marketing automation but its prices should be more accessible, or they should give us a discount for buying Email Marketing and the All-in-One system. We hope to obtain better prices in the future with MailChimp.

What recommendations would you give to someone considering this product?

The main reason why I would recommend MailChimp to a colleague or a company is because it is a very different software from the others, many other similar platforms only offer the Email Marketing system, and cause the company to only focus on sending campaigns through email, however, MailChimp helps the user to further expand their Marketing, allows advertising to reach the right places, to customers interested in the products on offer, it also allows campaigns to be constantly monitored. It is an all-in-one system, which would undoubtedly help all companies to achieve their objectives.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pankaj Singh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Cost effective system for small marketing teams.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Cost and features

What is your favorite aspect of this product?

Features like Landing page built into it.

What do you dislike most about this product?

nothing can't complaint, it is improving day by day

What recommendations would you give to someone considering this product?

Go for it, if it is fulfilling your requirement.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Karan N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Powerful email marketing platform

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is very easy to use and learn. There's very little outside help or tutorials that you'd need to watch to get going with this. They do have these if you want to dive in and become a master though. This is a very user-friendly tool that anyone can pick up and use.

What is your favorite aspect of this product?

Open/Click metrics Reporting List segmentation

What do you dislike most about this product?

Design functionality Automation can be clunky

What recommendations would you give to someone considering this product?

This tool is great for small businesses. It's great to get you started and up and running. You'll be able to segment lists, create your own email templates (or upload ones that you've created), create automation based on actions, and see the success of your campaigns. If you're new to email marketing/automation this is a great tool to get started with.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Most Popular Mailchimp Comparisons