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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.8 /10

512 Reviews Write a Review

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

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Mailchimp Reviews

Erin H.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Mailchimp Preferred User

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Before Mailchimp, I used a couple other industry leading mass email programs and they were frustrating to get through to the end result. They may have improved over time but I'd rather not switch to find out.

What is your favorite aspect of this product?

I worked with Mailchimp under two organizations. I can clearly and cleanly function between the Mailchimp platforms that have been set up for each organization. I never get the two confused.

What do you dislike most about this product?

Audiences get a little tricky to work with when you have the obvious subscribed vs unsubscribed, cleaned, archived. Anything but archived counts against your billing limits and housekeeping is needed to keep the numbers down.

What recommendations would you give to someone considering this product?

Organize your audiences before you import them into Mailchimp and create clear divides on who will live where. Tags are your friends when creating segments. House clean often with clearing out contacts that you don't need.

Pros

Performance Enhancing
Enables Productivity
Reliable
Trustworthy

Jon W.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Great system with great introductory pricing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I started using Mailchimp years ago, their 'free model' was a great way to get into the software, feel the ease of use, and implement rather quickly. As I continued to grow I dove into the features and tried to utilize as much as I can for free. The company has and continues to add value to all levels and packages. They'll have an answer for everyone. Plus, the company themselves have a great reputation and I always look to support them.

What is your favorite aspect of this product?

The ease of integrating MailChimp with other products through Zapier was a big help in keeping my email lists up to date.

What do you dislike most about this product?

There wasn't anything that I can say I 'dislike' about Mailchimp. If there was a suggestion it would be a 'try this feature 1x' as opposed to maybe upgrading to getting access to some of the paid features.

What recommendations would you give to someone considering this product?

This company is a great one to check out if you're looking to deliver content. They've grown so well and done some amazing things. There are a lot out there but I've always been partial to them because of the way they treat customers (free and paying) and their continued push to releasing great features and strive for greatness.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Charges for Enhancements
Commodity Features

DAVID K.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Does what it is asked to do

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Templates are ease to use and edit

What is your favorite aspect of this product?

Templates are ease to use and edit

What do you dislike most about this product?

Can be a little limiting

What recommendations would you give to someone considering this product?

Keep things simple.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Erin H.

Mailchimp Preferred User

Likeliness to Recommend

Pros

Jon W.

Great system with great introductory pricing

Likeliness to Recommend

Pros

Cons

DAVID K.

Does what it is asked to do

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

A/B Testing

Segmentation

Auto-Responders

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support