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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

Auto-Responders

82

A/B Testing

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

DeBow P.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2022

Overall a great product - reliable & innovative

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.

What is your favorite aspect of this product?

Clean interface makes for easy navigation and implementation

What do you dislike most about this product?

Wish it was compatible with franchise industries!!

What recommendations would you give to someone considering this product?

This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Charges for Enhancements
  • Leverages Incumbent Status

Kgaugelo Shakira M.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Mailchimp for good sales!

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp to construct our email records for our clients, section and ideal interest group according to the necessities of the business, plan tweaked email layouts according to our marking, and to oversee different email crusades. In the wake of executing Mailchimp we have seen the outcomes we were able to accomplish yet never did because of absence of information and such programming projects. It has assisted us with understanding our showcasing and deals objectives.

What is your favorite aspect of this product?

Mailchimp is one of the commonly known programming, particularly for the deals and showcasing space. Extraordinary first of all will learn and concentrate on email crusade the executives, overseeing email records, planning custom email formats and conveying alluring bulletins. It is additionally a decent choice for bringing in, sorting out, and sectioning the crowd list for compelling and proficient outcomes.

What do you dislike most about this product?

I simply loathe the way that they are diminishing the quantity of highlights accessible for the free record after each update. Automizing can be mistaking now and again for a novice and the web designer accompanies a restricted arrangement of elements. Other than that Mailchimp is very affable and an aid for individuals who are beginning their organizations in this area.

What recommendations would you give to someone considering this product?

In the event that you are searching for a one-stop answer for your deals and showcasing needs as an amateur pick Mailchimp.

Pros

  • Generous Negotitation
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Helps Innovate

Bryn R.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great for starters or small businesses

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

If you want to learn more about email marketing while working on your campaigns, Mailchimp is an amazing crash course in everything from A/B testing, best practices and more. It's ideal for small businesses, beginners or teams who aren't necessarily seasoned vets when it comes to email marketing.

What is your favorite aspect of this product?

Managing lists and campaigns is a breeze, even on the lower-tier versions of Mailchimp. (You can pay more for extra features, but they certainly aren't needed for everyone.)

What do you dislike most about this product?

The free account certainly isn't the deal it used to be, with the most useful features only available on paid tiers now. (It's worth it, though.)

What recommendations would you give to someone considering this product?

If you or your teammates are new to the world of email, Mailchimp is a great way to gain experience and knowledge while you're achieving your marketing goals.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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