What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
Auto-Responders
A/B Testing
SPAM Compliance
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted May 2022
Overall a great product - reliable & innovative
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Aesthetic - the email templates and dashboard interface are gorgeous and feel seamless. It is intuitive, aka user friendly, so is very easy to train team members to use.
What is your favorite aspect of this product?
Clean interface makes for easy navigation and implementation
What do you dislike most about this product?
Wish it was compatible with franchise industries!!
What recommendations would you give to someone considering this product?
This is the top dog of email marketing platforms for a reason. It's reliable, provides delightful pre-made templates, and continues to innovate and improve it's platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Leverages Incumbent Status
Kgaugelo Shakira M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Mailchimp for good sales!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp to construct our email records for our clients, section and ideal interest group according to the necessities of the business, plan tweaked email layouts according to our marking, and to oversee different email crusades. In the wake of executing Mailchimp we have seen the outcomes we were able to accomplish yet never did because of absence of information and such programming projects. It has assisted us with understanding our showcasing and deals objectives.
What is your favorite aspect of this product?
Mailchimp is one of the commonly known programming, particularly for the deals and showcasing space. Extraordinary first of all will learn and concentrate on email crusade the executives, overseeing email records, planning custom email formats and conveying alluring bulletins. It is additionally a decent choice for bringing in, sorting out, and sectioning the crowd list for compelling and proficient outcomes.
What do you dislike most about this product?
I simply loathe the way that they are diminishing the quantity of highlights accessible for the free record after each update. Automizing can be mistaking now and again for a novice and the web designer accompanies a restricted arrangement of elements. Other than that Mailchimp is very affable and an aid for individuals who are beginning their organizations in this area.
What recommendations would you give to someone considering this product?
In the event that you are searching for a one-stop answer for your deals and showcasing needs as an amateur pick Mailchimp.
Pros
- Generous Negotitation
- Includes Product Enhancements
- Appreciates Incumbent Status
- Helps Innovate
Bryn R.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great for starters or small businesses
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
If you want to learn more about email marketing while working on your campaigns, Mailchimp is an amazing crash course in everything from A/B testing, best practices and more. It's ideal for small businesses, beginners or teams who aren't necessarily seasoned vets when it comes to email marketing.
What is your favorite aspect of this product?
Managing lists and campaigns is a breeze, even on the lower-tier versions of Mailchimp. (You can pay more for extra features, but they certainly aren't needed for everyone.)
What do you dislike most about this product?
The free account certainly isn't the deal it used to be, with the most useful features only available on paid tiers now. (It's worth it, though.)
What recommendations would you give to someone considering this product?
If you or your teammates are new to the world of email, Mailchimp is a great way to gain experience and knowledge while you're achieving your marketing goals.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy