What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Aaryck E.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
Good On Price, Good on Features, It's Fine!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Here's the thing: Mailchimp isn't that different from other products. I personally think Klaviyo is deeper and more innovative. However, Mailchimp integrates with our commerce platform better and that's not a fault on Klaviyo or a bonus for Mailchimp: it's because our website teams has coded our commerce platform (Magento v 1.x) so much that Mailchimp is the only one that they managed to get the API working. So, with that being said, we have two (yes, 2) email marketing platforms haha.
What is your favorite aspect of this product?
My favorite aspect of Mailchimp is its simplicity, training features, and it's spam compliance. I get better open rates with Mailchimp more than Klaviyo and it's better with batch sending that I've used before.
What do you dislike most about this product?
I don't dislike Mailchimp. It's fine. It does everything we need it to. It is a little bland on features and it what has to offer it does it well. I can't complain about it but I also can't particularly rave about it either.
What recommendations would you give to someone considering this product?
If you have a commerce platform on your website, make sure Mailchimp integrates with it well. It should and with that, you can build customer journeys and workflows. I recommend also figuring out your budget for email marketing. Mailchimp isn't expensive but if you have a lot of users, Mailchimp tends to skew more expensive once you pass a certain threshold of users. Just a heads up!
Pros
- Trustworthy
- Effective Service
- Caring
- Saves Time
Cons
- Slower Product Innovation
Joshua S.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Email marketing made easy.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Ease of implementation.
What is your favorite aspect of this product?
Almost real time analytics.
What do you dislike most about this product?
More templates would be nice and a few more test sends also.
What recommendations would you give to someone considering this product?
Go for it!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
RAJ K.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2022
Effective Email Automation
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The email layouts are widely available and one can easily make the choice out of them.
What is your favorite aspect of this product?
It is simple and user-friendly, Since it has the drag and drop functionality it is easy for the users who are from non coding background, thus they are able to use it with ease.
What do you dislike most about this product?
The most of the advanced features are for the Pro-package only which is disappointing.
What recommendations would you give to someone considering this product?
For businesses and enterprises if they want to increase productivity and revenue they should opt it.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Friendly Negotiation
