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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

Auto-Responders

82

A/B Testing

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Sutton Oliver A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Maximize your Business Performance with Mailchimp

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I've now been employed in email marketing for more than 20 years. During that time, I first came across Mailchimp and have been using it since. Before working with me, several of my clients were utilising alternative platforms. Most are laborious and give little assistance in creating eye-catching emails that draw attention in the inbox.

What is your favorite aspect of this product?

The integration with other systems is a major plus. Mailchimp plays nicely with many leading eCommerce platforms, not to mention integrating quite easily with Google Analytics and similar analytics tools. This helps me keep track of my clients' results and plan future campaigns more effectively. Finally, the reporting system provides in-depth data about customers and campaigns, allowing for further customization and optimization of future newsletters.

What do you dislike most about this product?

Knowing how to get the most out of the platform is important since, while I am aware that it is capable of far more than I presently use it for, it is not very thorough or user-friendly beyond the core product offering. Utilizing MailChimp will be simpler if customer support tickets are answered promptly. To wait in a long ticket line for a response to an urgent client requirement is irritating.

What recommendations would you give to someone considering this product?

For those who are just starting out in email marketing, MailChimp is a great platform to get started with. Their user-friendly drag-and-drop editor requires no coding skills and allows you to quickly create professional-looking emails. Additionally, their reporting capabilities provide you with the necessary data to track your progress and measure the success of your campaigns. With its ever-growing list of features, MailChimp is a great choice for any email marketer.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scarlett M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Unlocking Maximum Potential

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Email marketing has evolved along with the times, and Mailchimp is continuing to invest in its platform to further integrate email marketing into other platforms like social media, eCommerce, and other systems. My job has become more of a one-system stop because to the capabilities they've implemented, which has had a beneficial effect on my workflow.

What is your favorite aspect of this product?

My favourite aspect of Mailchimp has been its design capabilities. Creating custom emails that are responsive across all devices and look great on both desktop and mobile is critical to success, and Mailchimp offers an excellent selection of customized templates that can be edited easily with a drag-and-drop system.

What do you dislike most about this product?

From one day to the next, the dashboard and options can literally be altered entirely without warning. Although bothersome, it is tolerable. And I believe they're almost finished with these comprehensive system redesigns to enhance functionality

What recommendations would you give to someone considering this product?

For those considering MailChimp, I highly recommend taking the time to experiment with all of its features. Understand how automation works, and pay attention to their support documents which are very helpful. It's also important to check out what third-party integrations they offer as this can be very beneficial in the long run.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Gabriel G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Create unique and profitable designs

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

In our venture MailChimp helps us to create campaigns from a marketing platform with unique email designs, allowing us to customize using from images to links in social networks, has a wide range of designs and options that has allowed us to be closer to our customers by offering our product and services in a more creative way with a more organic and accurate approach to our customers.

What is your favorite aspect of this product?

This platform provides us with a marketing software totally different and accessible to anyone we know, achieving to have the profile of your company more consolidated and creative, allows you to have several senders configured to send emails and design in your company, customer service is very effective, they are always very helpful and that has given us precision when generating our designs faster. The interface is very good, the order is maintained at the time of specifying in the mails.

What do you dislike most about this product?

At the time of editing there may be a lack of minimum update in terms of the drag and drop cursor, it may warrant a review. In our case we had a bit of a problem with the HTML which is not very flexible and tends to cause formatting problems. The price for emerging companies may be a little high for what is offered, the service does not have a mobile application which would be of great help at present to be closer to the project.

What recommendations would you give to someone considering this product?

MailChimp is an excellent option that allows you to optimize marketing in an easy and simple way in your company, boosting creativity and speed when designing and generating closeness with the sender, it is an excellent choice for beginners in design issues thanks to its easy handling and functionality, with a support on which to rely and get the most out of it. Essential for high volume senders like us.

Pros

  • Performance Enhancing
  • Trustworthy
  • Caring
  • Respectful

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