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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Ayot A.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Its team is very nice and helpful they have helped us in each step from onboarding to platform usage.

What is your favorite aspect of this product?

It's avery user friendly product analytical tools are also good customer service is reachable all the time

What recommendations would you give to someone considering this product?

The testing functionality along with the personalization and segmentation has enabled us to optimize our campaigns.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Anisha A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Great tool for newsletters

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

User-friendly interface, robust automation features, and extensive template library. Additionally, its free plan and scalability are key differentiators, allowing users to start small and grow without quickly outgrowing the platform.

What is your favorite aspect of this product?

The drag-and-drop editor makes creating visually appealing emails easy, even for beginners. It also offers a great variety of templates and automation features, which help save time and streamline email marketing campaigns.

What do you dislike most about this product?

As your subscriber list grows, the costs can quickly become steep, making it less cost-effective for startups

What recommendations would you give to someone considering this product?

I recommend investing some time in training to fully understand all of Mailchimp's features, especially if you're new to email marketing. It's also a good idea to try out the free plan first to see if it meets your needs and fits your budget before committing to a paid plan.

Pros

  • Unique Features
  • Client Friendly Policies
  • Appreciates Incumbent Status
  • Reliable

Akanksha B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Effective email marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp differentiates itself with a user-friendly interface, comprehensive all-in-one platform, generous free plan, advanced automation, extensive integration capabilities, detailed analytics, customizable templates, and robust customer support. These features make it a strong choice for businesses seeking a versatile email marketing and automation solution.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its seamless integration of email marketing and automation features. The platform makes it incredibly easy to create and automate sophisticated email campaigns, allowing users to engage with their audience effectively without needing extensive technical expertise. The intuitive interface and powerful automation workflows enable businesses to send personalized, timely messages that drive engagement and conversions.

What do you dislike most about this product?

Mailchimp has many strengths, one aspect I dislike the most is its pricing structure for larger lists and more advanced features. This can make it less affordable for small businesses or startups that are scaling rapidly but still have limited budgets.

What recommendations would you give to someone considering this product?

When considering Mailchimp, start by assessing your specific needs to ensure it offers the features you require. Begin with the free plan to test its capabilities without any commitment. Keep in mind that costs can increase as your contact list grows, so consider your budget carefully.

Pros

  • Helps Innovate
  • Security Protects
  • Continually Improving Product
  • Performance Enhancing

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