What is Hotjar?
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
96 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hotjar?
Pros
- Transparent
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Device and Browser Analytics
Search Engine Optimization
Audience Segmentation
Paid Search Integration
API Framework
Audience Demographics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Vendor Support
Business Value Created
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
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Hotjar Reviews
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Incredible product for the customer's web journey!
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar is a game-changing tool for your kit, shining light on the funnel from first landing to final conversion. With the ability to set up multiple tracking parameters without knowing anything about coding or website construction makes it a breeze to show value to your c-suite or financial decision makers. Heat maps are immediately accessible to clients, and require little to no in-depth discussion to show their worth.
What is your favorite aspect of this product?
Without question, the heat maps. They make analysis presentations a breeze, as they're across the board understood as soon as you say "red is good."
What do you dislike most about this product?
The free features could use a touchup, and perhaps an expansion, with a corresponding rise in the entry-level price; the free version feels pretty limiting when so many more businesses and verticals could use the product to convince them to purchase.
What recommendations would you give to someone considering this product?
Implement Hotjar as part of your website analytics suite immediately! It not only supplements pixels and tagging from other platforms, but elevates them to a delightful level!
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Appreciates Incumbent Status
Mark R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2022
Best website data collection system
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Hotjar has powerful and flexible tools that can be easily monitored by any team member. It has unique features that enhance reliable data management.
What is your favorite aspect of this product?
It gives us reports on how customers are interacting with our websites. Data collected from various sources gives us intelligence information that enhances successful decision making. It secures our information from unauthorized access and away from cyberattacks.
What do you dislike most about this product?
I have enjoyed wonderful time while working with Hotjar. I have not experienced any poor functionalities.
What recommendations would you give to someone considering this product?
Designing new products that meet our customer needs has been great achievement enhanced by Hotjar. The performance of the entire software has been excellent and I commend to other industries.
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Effective Service
sarah c.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Fantastic analytics platform
Likeliness to Recommend
What differentiates Hotjar from other similar products?
Heat map tracking and conversions
What is your favorite aspect of this product?
Heat map tracking
What do you dislike most about this product?
Takes a bit to learn the platform
What recommendations would you give to someone considering this product?
Take your time in learning
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
